Keeping Track of the Dead

16 Apr Keeping Track of the Dead



One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring  or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement is given even though this old something has been so powerful in the past. In fact compared to this new thing the old thing has a demonstrated track record of high performance.

I’m sure there is a reason to think major changes are ahead that might permanently change things, but pronouncing things dead? Especially those things that have been mainstays for such a long time. Isn’t that taking things a bit too far.

So, here is a list of marketing tactics, techniques, ideas and thoughts that have recently been pronounced dead:

Jeff Gomez pronounces that “Print is Dead”

Marc Miller and Jason Sinkovitz pronounce that “Selling is Dead”

Michele Eggers asks “Is Marketing ROI Dead?”

Rick Aristotle Munarriz asks or states (can’t tell) “Death of Affiliate Marketing?”

And these are just a few examples. Over the years I’ve also heard the following:

And recently I’ve heard a few people already pronounce that social media is dead.

And the biggest one of them all is when German philosopher Nietzsche announced that God is dead. Last time I checked he was the one that was dead.

Creative Commons License photo credit: Shahram Sharif

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4 Comments
  • primetravel
    Posted at 21:32h, 22 April

    Nietzsche has become immortal with his pronouncements just as God is, by association!

  • primrosemill
    Posted at 20:58h, 23 April

    There will be always dissenters to any idea and gravediggers around to bury it. But an idea whose time has come will remainintact.

  • plasticcards
    Posted at 20:42h, 18 May

    The dissenters will always be around, but for those who want to get work done, they have got to accept them and work inspite of them.

  • plasticcards
    Posted at 03:42h, 19 May

    The dissenters will always be around, but for those who want to get work done, they have got to accept them and work inspite of them.

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