So you’ve designed and launched your beautiful, clean medical website. You’ve completed all your keyword research and on-page SEO on your new website. You’ve even begun blogging on those key terms and you are well on your way to crawling up the Google rankings. Now what? You will find that while extremely vital, search engine optimization is not the only way you can drive potential patients and customers to your website. Enter medical email marketing. It’s almost too obvious to have thought of! Sending a monthly or bi-weekly newsletter will keep you practice or business top of mind even if your contacts only read the subject line.
According to Gigaom Research, email has consistently been ranked as the most effective tactic for acquisition, retention, conversion and awareness. With all the craze surrounding social media lately (which is warrented), email is still reportedly 40 times more effective than Facebook or Twitter at finding new customers. Medical email marketing allows you to have direct contact with your patients or customers, send valuable coupons, run contests and provide general awareness and incentives.
Still not convinced? While you may think that very little people will actually read open your emails, you would be mistaken. According to ExactTarget, 70% of people claim to always open emails from their favorite companies, and 95% of people who opt into receiving the emails find the messages useful. In our first-hand experience, our clients generally see open rates for their email campaigns in the 25% – 40% range. If you are ready to take advantage of this simple but effective strategy, contact New Wine Web Design today!
Images used under creative commons license – commercial use (12/6/2015) Dennis Skley (Flickr)