Marketing Tag

Thoughts on Social Media (circa 2010)

Recently, Lauren,  a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic....

Design Connection: Marketing Design and Creativity at Its Best

Creativity isn't necessarily my strongest traits. Not at least in the traditional sense. I can be creative looking at analytics and numbers or in problem solving. However, when it comes to art, design and "creation" itself I'm pretty thin. That doesn't mean I can't tell...

Socialize Your Business

Here are the slides to the presentation from Wednesday July 15 to SCORE. Thanks to everyone who attended and asked such great questions. I'm compiling all the questions that were asked with the answers and will post it as a blog post soon. Socialize Your BusinessView...

Difference Between a Page and Profile on Facebook

Every business is now rushing to develop profiles on social networking sites and jump start their marketing in Web 2.0. However, there are certain technical features about setting up a  business presence on Facebook which you need to be aware of before you jump in...

Irony of the Day

From AdAge: NEW YORK (AdAge.com) -- Those all-important "digital influencers" actually get their information from magazines, newspapers, TV and radio. That's according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L's influencer-marketing unit IM, reveals that some 84% of digital influencers...

Free Email Marketing Tip of the Day

Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I've included my thoughts on the image -...

H&R Block on Social Media Marketing

It's a long video, but well worth watching, especially if you think your business/industry is not "attractive" enough to blog about. ...

No Customers Since 1972: Ouch!

I just read about a store in the Tokyo area that has not had a customer since 1972. Amazing to think that it is still in business, bu that is besides the point. It's a broom store and the article states that perhaps the reason...

A Word About Air Marketing

There appears to be some confusion regarding the two places I've been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you've read my "About" page, you will know that I work for AIR...

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