Whether they’re looking for a bite to eat or a way to fix an overbite, most people search online to find the best local businesses. A good content marketing strategy allows you to reach the people who are currently looking for dentists in your area, so you don’t have to wait around for patient referrals. Let’s take a closer look at content marketing and how it can benefit your dental practice.
How Does Content Marketing Work?
Sharing useful content online can help drive more patients to your practice. Content marketing can include your website’s service pages and blog posts as well as newsletters, videos, and social media content.
Instead of focusing on pitching your products and services, content marketing focuses on providing useful and relevant information. It shows web users that you care about their needs, and helps you build a credible reputation online.
Three Ways Content Marketing Benefits Dentists
1: Boosts the Visibility of Your Practice Online
Content marketing is an essential component of a good search engine optimization (SEO) strategy. When you enhance your web pages with relevant keywords and well-written content, it helps Google understand how valuable your business is to a web user. This makes Google rank your page higher, so when someone searches for dental care, they’re more likely to find your business.
However, you need to do more than optimize your existing content. Constantly producing fresh content in the form of blogs and social media posts is a good way to ensure your dental practice website gets noticed. It also helps it rank in search results for a wider range of queries so you can reach even more potential patients.
Engaging blog posts and social media content go a long way, but it’s important to post valuable content on a regular basis. This helps improve your visibility in search and social media algorithms, and keeps the name of your dental practice fresh in people’s minds.
2: Helps You Reach the Right Audience
As a dental practice, your target audience lies within a certain geographic radius. While you could target the local area with billboards or commercials, they can get quite expensive, and there’s no guarantee that the people who see them actually need a dentist at the moment. Content marketing is an effective way to generate leads because it allows you to reach people in your area who are actively searching for a dentist.
When you optimize your website with location keywords such as “dentist in Phoenix” it makes your practice more likely to show up in search results for users in your area. You can also make sure your social media posts reach a local audience by targeting specific locations in your social media ad campaigns and using relevant local hashtags.
3: Offers Valuable Information to Patients
Producing valuable content helps you attract new patients and build stronger relationships with your existing patients. Sharing helpful, authoritative content proves that you’re an expert in dental care, which builds trust and improves your reputation.
For example, you can help your patients understand their treatment options by creating detailed service pages on your website. And sharing educational blog posts on common dental care topics will help people find answers to their questions and prove to Google that you’re an expert.
Content Marketing Services for Dentists
Generating new leads through content marketing is an ongoing process. From blogging to social media ads, the New Wine Digital team can help you design an effective content marketing strategy so you can focus on your patients. Call us today at 480-516-1819 to learn more about our content marketing services.