Despite the ever-evolving landscape of digital marketing, email newsletters are still an effective way to promote your business. Newsletters are perhaps the most inexpensive form of marketing, and they offer many benefits, like increased web traffic, stronger client relationships, and better communication. Here’s a closer look at how a newsletter can help your veterinary clinic thrive.
How Newsletters Can Help You Build Your Veterinary Practice
1: Newsletters Deliver Content Immediately
Although search engine optimization and social media marketing can be powerful ways to boost business, it can be difficult to ensure that their constantly changing algorithms actually promote your content. And even when an algorithm does like your content, it can take a while before people start seeing your posts in their or your website in the top search results.
But when you send out a newsletter, it goes straight to your subscriber’s inbox. With newsletters, you can promptly let your clients know about important updates to your clinic’s hours or offerings. Staying in touch also keeps your business at the front of their minds, so they are more likely to choose your clinic again rather than turn to Google the next time they need a vet.
2: Newsletters Strengthen Client Relationships
Regularly scheduled newsletters allow you to retain more clients by fostering strong, long-lasting relationships with them. That’s because sharing informative and engaging content enables your clients to take the best possible care of their pets.
You can use newsletters to emphasize that you care about the same things your clients do. You can warn them about dangerous pet toys, stress the importance of pet vaccinations, spread awareness about deadly diseases, and more. When you help your clients provide happier, healthier lives for their pets at home, they’ll know that they can trust you when they need veterinary care.
3: Newsletters Boost Website Traffic
Including relevant links to your website in your newsletter will boost traffic and remind your patients of the unique services you offer. For instance, you can send them to your online pharmacy to shop for pet supplies. Or you can direct them to your blog posts to learn more about important veterinary topics, making your clinic a trusted source of information. The increase in qualified traffic will also help boost your SEO efforts so that your website ranks higher in search results and attracts more local pet owners.
How to Write a Veterinary Newsletter
1. Create a Template
You’ll need to design a unique template that gives your content consistent formatting and colors.
2. Decide How Often to Send It
You’ll also have to decide how often you’ll send out your clinic’s newsletter, whether it’s once every week, month, or quarter, and keep up with the schedule.
3. Make a List of Topics
It’s a good idea to come up with a list of newsletter topics ahead of time so you don’t get writer’s block.
4. Write Engaging Content
Finally, you need to write informative content that answers questions about your practice and common procedures. Make sure that your newsletter includes links back to your website and that it’s error-free.
Email Marketing Services for Vet Clinics
Don’t have time to write your monthly vet clinic newsletter, but still want to reap the benefits? New Wine Digital can help. We provide expert email marketing along with many other essential digital marketing services for veterinarians. We’ll help you drive more traffic to your website and improve your client retention rate. Call us at 480-516-1819 today to get started.