Nowadays, having the best product isn’t always enough. If your potential customers can’t find you online, your business won’t be able to grow. Reaching new customers is where digital marketing plays a critical role.
Digital marketing is a complex process that involves using multiple platforms, tools, and strategies to promote your business online. It can include everything from building a website to setting up an email campaign, to social media ads. One of the main benefits of digital marketing is that it allows for precise targeting, real-time performance tracking, and scalability.
It’s particularly effective for reaching niche audiences, which is essential in the manufacturing industry. Digital marketing provides a platform to showcase your capabilities, highlight unique selling points, and connect directly with prospective clients or distributors. With a strong digital marketing strategy, you can strengthen your online presence and generate more leads.
Below, we outline seven key digital marketing tips that our experts use to help manufacturing companies expand their reach.
Seven Digital Marketing Tips for Manufacturing Companies
1. Make Your Website User-Friendly
Your website is the digital face of your business. Not only does it need to look attractive, it must also be easy to navigate. A user-friendly website encourages conversions and keeps your regular customers coming back.
To optimize your website for users, make sure it is:
- Mobile-Friendly
Most people perform searches on their phones. A responsive design ensures your website looks great on any device, regardless of size or format.
- Clear and Informative
Highlight your services, certifications, and industries served. Use high-quality images and videos of your products and facilities so potential clients know exactly what you’re offering. Make your contact information easy to find.
- Loading Quickly
Page speed impacts booth user experience and search engine rankings, so make sure your site loads in less than two seconds.
- SEO-Optimized
Use keywords that target terms your audience searches for, such as “metal finishing provider” or “CNC machining services,” to make your site show up in relevant search results.
2. Leverage Search Engine Optimization (SEO)
SEO helps your website rank higher in the search results, making it easier for potential clients to find you.
To improve SEO, focus on:
- Local SEO
If you serve specific regions, make sure to optimize for local keywords like “manufacturing services in [city/state].”
- Technical SEO
Make sure your site has clean coding, proper schema markup, and an XML sitemap to help search engines crawl it more easily.
- Content Creation
Publish blog posts or case studies showcasing your expertise. You should be publishing new content on a regular basis—this proves to search engines that your website is active and valuable to users.
3. Use Pay-Per-Click (PPC) Advertising
PPC ads, such as Google Ads or Facebook Ads, allow you to target specific keywords and audiences. For manufacturing companies, this is a great way to attract high-quality leads. You can also use ads to engage people who have visited your site before, but who aren’t your customers yet. Over time, you can experiment with different ad strategies to discover which ones drive the most traffic and which ones lead to the most conversions.
4. Demonstrate Your Expertise on LinkedIn
LinkedIn is a powerful platform for B2B marketing. For instance, you can use it to share industry insights by posting articles, infographics, or videos that highlight your expertise. It’s also a great platform for connecting with potential clients, suppliers, and industry influencers.
5. Create High Quality Video Content
Videos help potential clients better understand your services and expertise. For example, you could film a tour of your facility, or film product demonstrations that highlight their main features. Video content builds trust with your audience, and you can share it on many different social media platforms as well as your website.
6. Use Email Marketing to Nurture Leads
Email marketing is a great way to stay top-of-mind with your prospects. Build a list of contacts and send newsletters that share company updates like new certifications, or educational content such as your insights on industry trends. You don’t have to spam anyone—once a month is often enough.
7. Track and Analyze Performance
No matter what type of online content you produce, it’s important to track its performance to find out if your efforts are getting results. Tools like Google Analytics (GA4), Google Tag Manager, and SEMrush can provide valuable insights to help you refine your strategies.
You’ll need to track metrics like:
- Website Traffic
Google Analytics measures the number of visitors to your site, as well as on-site behaviors like how long visitors stay and how many times they click.
- Lead Generation
Use Google Tag Manager with GA4 to count form submissions, file downloads, phone calls, or other types of conversions.
- Keyword Performance
SEMrush can provide insights into how well your website ranks for specific keywords.
Digital Marketing Services for Manufacturing Companies
With some strategic digital marketing, you can amplify your reach and convert more clients. By optimizing your website, leveraging SEO and PPC, and showcasing your expertise, you can build a strong reputation online. But digital marketing isn’t always easy.
If you need help developing an effective online marketing strategy, we can assist with web design, content creation, PPC ads, and more. We can also provide personalized digital marketing tips to help your manufacturing business grow. Contact New Wine Digital today to speak with one of our marketing experts.
Images used under creative commons license – commercial use (2/27/2025). Photo by ThisisEngineering on Unsplash