The main goals of digital marketing are to build brand awareness, generate interest in your products or services, and to make more sales. Digital marketing should be an integral part of every small business marketing strategy. Because most people worldwide shop online, you want to meet your customers where they “hang out.”
However, there are many misconceptions surrounding digital marketing. These myths tend to confuse businesses that are new to developing a digital marketing strategy. But don’t worry—we’re here to explain why some of the most common digital marketing myths are completely untrue.
Four Common Digital Marketing Myths and Why They’re False
Myth #1: Anyone Can Do it
It is a common misconception that anyone can do digital marketing. Yes, there are a ton of resources and courses for beginners, and with a quick Google search, you can learn a lot of the basics. However, unless you have marketing or content creation experience, a DIY approach will not bring the results you want to see.
Hiring a professional digital marketing firm can make a huge difference. When you hire an expert who understands the complexities of things like algorithm trends, analytics, SEO, and social media ads, you’ll see more clicks, more conversions, and more sales.
Myth #2: Having a Website Is Enough
Yes, having a website is important for your business, but a website alone is not enough. This is another of those common digital marketing myths that should be pushed out of your mind if you want your online presence to grow. Having a website is great, but what is your website doing for your business if people can’t find you?
This is where SEO, blogging, social media marketing, and other digital marketing channels come into play. A website will help your business show up in search engine results, but you need to update it with new content and blog posts that contain the keywords people are searching for. By posting on social media, your target audience can find you more quickly, and by claiming your Google listings, you can reach more local clients.
You also need to perform regular maintenance to make sure your website is performing well. Things like optimizing your site speed and designing your site to be mobile-friendly are very important for user experience.
Myth #3: Social Media Is Only for Brand Awareness
Social media is a great way to gain brand awareness, but there are other ways to use social media in digital marketing. Social media can help you:
- Drive leads
- Build a trustworthy reputation
- Gather testimonials and user-generated content
- Promote special offers or discounts to drive sales
- Strong product marketing on your social media channels can also provide a value proposition or market appeal for your products and services.
Myth #4: SEO Is a One-Time Effort
This statement is the furthest thing from the truth. The truth is that SEO is a long game and requires consistent effort. There is no one-and-done with SEO, because SEO trends are almost constantly changing. In other words, what works SEO-wise today may not work tomorrow because search engine algorithms change and grow.
For your business to be successful with SEO long-term, you need to implement a strong SEO strategy. Each of the following elements plays a key role in your website’s visibility and its ability to gain organic traffic:
- Keyword research and optimization
- On-page SEO
- Technical SEO
- Link building
- Content creation
New Wine Digital Debunks Digital Marketing Myths by Managing Your Digital Marketing Strategies
These common digital marketing myths are just that: myths. If you want to build a successful digital marketing strategy, you need the right experts by your side. The team at New Wine Digital can help your business gain the visibility and success it deserves.
If you have questions about creating a digital marketing strategy, let us know! Contact us today to find out how we can help your business thrive online.
Images used under creative commons license – commercial use (11/8/2024) Image by Vikas Gupta from Pixabay