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Does Your Estate Planning Law Firm Need a Newsletter?

Staying connected with clients is crucial for estate planning attorneys. While engaging with your audience on social media has become more common, email still remains an effective tool. 

Newsletters are a non-invasive, personal way to showcase your expertise. They can help you retain your current clients and convert leads. Let’s explore the ways in which a newsletter can benefit your estate planning law firm.  

Six Reasons Why Your Estate Planning Law Firm Should Have a Newsletter

1: It Attracts More Clients

An authoritative and engaging newsletter can be a powerful tool for estate planning attorneys when they’re following up on leads. Prospects who subscribe to your newsletter want to know about your firm and the services you provide. Providing consistent, informative content in your newsletter helps nurture these relationships and convert new clients. 

You can also use newsletters to direct more traffic to your website, or to promote your upcoming webinars and other events. The more people you can reach, the better, and a newsletter can be a very effective form of marketing.

2: It’s Cost-Effective

Newsletters are a low-risk, high-reward investment. Did you know that the average return on investment for email marketing is $40 for every $1 spent? That’s because the people who subscribe to your newsletter are already interested in your services, and are therefore closer to converting than someone who randomly sees an ad for your firm on a billboard or social media.

If writing newsletters isn’t your strongest skill, or you don’t have the time to regularly produce fresh content, hiring a digital marketing firm is well worth the investment.

3: It Helps You Build Credibility

People always want an attorney they can trust, especially when it comes to estate planning. Email newsletters are an excellent way to demonstrate your experience and build credibility with your target audience. 

For instance, you can share educational content that explains the more complex aspects of estate planning in simple terms. You can also offer compassionate tips about emotional topics, like administering the estate of a loved one.

4: It Strengthens Your Relationships with Clients

Establishing yourself as an authority in your field is also a great way to strengthen relationships with your existing clients. Your valuable and informative newsletters will remind them why they chose your firm in the first place, leading to higher client retention rates. 

Since estate plans need regular reviews, newsletters are also useful for staying connected with your clients and reminding them to schedule a review meeting. 

Plus, happy clients will likely forward your newsletter to their friends and family in need of estate planning services, helping you gain more prospects.

5: It Increases Brand Awareness

Even if they don’t read it, seeing your newsletter in their inbox will increase brand awareness and help your clients and prospects keep your firm in mind. As soon as they need help with estate planning, they can seek out your services directly instead of Googling for local lawyers. Always use your firm’s logo and branding colors in your newsletters, and send them out on a regular basis for the best success. 

6: It Can Help Boost Your Social Media Following

Social media isn’t just for influencers. Having a strong social media presence is essential for all businesses, estate planning firms included. Maintaining a social media presence can connect you with a wider range of prospects in a place where they spend much of their time. 

Using your newsletters to encourage your readers to visit your profile can help grow your social media following. Social media is also an easy way for clients and prospects to contact you directly, or share your information with friends and family. 

Email Marketing Services for Estate Planning Law Firms

At New Wine Digital, we understand that you want to put your clients first. It can be difficult to continuously write fresh, engaging email content and keep up with your social media pages. 

We can help your estate planning law firm convert more clients by regularly producing high quality newsletters. We can also improve your website’s content with optimized monthly blog posts that you can share on social media. 

If you’re interested in our content or email marketing services, give us a call at 480-516-1819 to learn more. 

Images used under creative commons license – commercial use (7/3/2023). Photo by Brett Jordan on Unsplash

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