From personalized emails to automated ad campaigns, AI is changing the way digital marketing works. With AI, advertising strategies are smarter, faster, and more effective than ever before. You can use it to enhance customer experience and keep your business ahead of the pack in an increasingly competitive environment. Let’s take a look at the most effective ways to apply AI to digital marketing in 2025.
Five Ways to Use AI in Digital Marketing
Businesses around the world are using artificial intelligence to strengthen their marketing efforts. AI-powered analytic tools can process large amounts of data and help you make better decisions for your marketing campaigns. You can also use AI to automate certain processes, like sending personalized emails to your customers. AI chatbots can answer your customers’ FAQs, help them track their orders, and more. Here are five examples of how AI is informing—and transforming—digital marketing tactics in 2025.
1: Personalization
Artificial intelligence has enhanced personalized marketing tactics astronomically. From personalized search results and product recommendations to targeted ad campaigns, AI analyzes user preferences to deliver the most relevant information on demand. Statistics prove that businesses that put personalization first grow 6% to 10% faster than companies that don’t.Â
2: Chatbots and CX
More and more businesses are using AI chatbots as virtual assistants to improve customer experience. Chatbots can answer common questions, process returns and refunds, track orders, and more, at any hour of the day. They reduce the workload for your staff, allowing them more time to interact with customers directly.Â
3: Predictive Analytics
Artificial intelligence can analyze large amounts of data to quickly and accurately predict consumer behaviors and market trends. Predictive analytics helps businesses better understand their target audience so they can create more effective ad campaigns.Â
Other benefits of predictive analytics include:
- Informed decision-making
- Improved resource allocation
- Reduced advertising costs
- Improved productivity
- Better customer experience
4: SEO and Content Optimization
You can also use AI to improve your SEO and content optimization strategies so your site ranks higher in search results. The better your ranking, the more likely your conversions and click-through rates will increase.Â
You can use AI to improve your:
- Keyword research and analysis
- Content suggestions
- SEO strategies
- Website performance
5: Programmatic Advertising
Using AI for programmatic advertising will help you determine where and when to run your ads. Because AI can analyze customer behavior, preferences, and trends so quickly, it can help your marketing team determine the most effective ad placement in real-time. Your ads will have a much better chance of reaching your target audience when they’re online, resulting in higher engagement and more conversions.Â
Do You Need Digital Marketing Services?
Knowing how AI is transforming digital marketing is important, but knowing how to implement those strategies into your marketing efforts is key. If you don’t know much about artificial intelligence, it can be challenging to incorporate it into your digital marketing strategy. If you want to embrace the latest AI-driven marketing tactics, we can help. The team at New Wine Digital can help you unlock smarter strategies, deeper insights, and better results. Contact us today to learn more.
Images used under creative commons license – commercial use (03/19/2025) Photo by Hitesh Choudhary on Unsplash