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How to Pick the Right AI Tools to Boost Your Business

Implementing artificial intelligence (AI) in your business operations can be a real game changer. AI can help streamline workflows, provide valuable insights, enhance your content, and more. However, it can be overwhelming to choose from the wide array of tools available. We put together this guide on how to pick the right AI tools for your business, so you can get the highest return on your investment. 

How to Pick the Right AI Tools for Your Business

Step 1: Evaluate Your Needs

The first step in choosing the right AI software is understanding what you want it to accomplish. Not all AI tools solve the same problems. Some can help you brainstorm new ideas and generate new content, while others help to automate simple tasks. Knowing which challenges you need help with will make it much easier to narrow down your selection.  

Step 2: Set Clear Goals

Setting clear and measurable goals can help you decide which AI tools will best serve your business. For instance, if your goal is to reduce costs, then choosing an expensive AI tool is clearly counterintuitive. If you’re looking to improve office efficiency, then you know to look for tools that ease your employees’ workload. Determine your objectives before you start your search, so you don’t waste your time with ineffective tools. 

Step 3: Determine Your Budget

There are many free tools available, but the more sophisticated AI features typically require a paid subscription that can cost anywhere from $20 to $200 per month. Make sure you have the means to set aside a realistic budget for AI before you start your search. Weigh the potential return on investment (ROI) against the total cost of ownership to help you make an informed decision. 

Step 4: Keep Security and Privacy in Mind

Data breaches are not only expensive—they can also cost your business its reputation. Since AI tools often require access to sensitive information, it’s crucial that you choose trustworthy software. Look for platforms that follow standard security protocols, like end-to-end encryption. And if there are any regulatory compliances for your industry, such as HIPAA, find tools that meet the requirements. 

Step 5: Choose User-Friendly Software

Ease of use is important when you add any new software to your business operations. Opt for AI tools with intuitive interfaces and features that your team can easily handle, even if they don’t have any experience with AI. The tools you choose should also have easily accessible and readable data you can use to improve your marketing efforts. Make sure the tool has training and support resources readily available to ensure the integration goes smoothly. 

The Top Six AI Tools for Small Business Owners

If you don’t know where to start when it comes to choosing the right AI tools, don’t worry. We compared them all and picked the best ones for you. Here are six platforms you should consider adding to your list.

  1. ChatGPT

From brainstorming ideas to keyword research to crafting compelling copy, this AI chatbot streamlines the content creation process.

  1. Google Bard

This chatbot can also help generate creative content for your website, blog, social media profiles, and other marketing platforms. 

  1. Claude.AI

This AI chatbot can help with a variety of tasks, ranging from content creation and summarization to coding. 


This AI chat platform helps you craft engaging content like ad headlines, blog intros, email subject lines, and more. It can also help you boost your SEO by generating optimized meta descriptions. 

  1. Feathery

Effortlessly create and revise all kinds of user-friendly forms for your website. Whether you need contact forms, event registration forms, newsletter signups, or feedback surveys, this AI tool simplifies the form-building process. 

  1. GrammarlyGo

This AI communication assistant not only understands your unique writing style, but it can also help with composing content and rewriting it until you reach perfection. 

Digital Marketing Services for Small Businesses

If you’re looking to grow your business through digital marketing, harnessing the power of AI is just the beginning. AI tools still need human oversight if you want to avoid cookie-cutter website design and generic content. 

The experienced marketing team at New Wine Digital can help you transform your website with a unique, modern design and engaging SEO-driven content. Give us a call at 480-516-1819 today to learn more about how we can help your small business expand its reach. 

Images used under creative commons license – commercial use (10/18/2023). Photo by Mojahid Mottakin on Unsplash

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