In today’s digital world, every small business needs to establish an online presence. This goes for dental practices, too! Improving your profile rankings will help you reach more local patients and gain more visibility online.
One way to do this is by creating a Google business profile and updating it regularly. If you have a Google business profile set up for your practice, here’s how to analyze its performance and find insights that will help you grow your business.
How to Improve Your Profile Performance on Google Business
First of all, you need to claim your Google business profile. With a Google business profile, you can manage how your listing appears in other Google functions, such as Search and Maps.
Setting up a business profile for your dental practice will help new clients find you. Plus, businesses with a verified Google business profile appear to be more reputable than those without one.
With a Google business profile, you can:
- Optimize your contact and location information online to reach more potential clients.
- Interact with clients by responding to reviews.
- Share photos of your practice to build authenticity and trustworthiness.
- Attract new customers by improving your profile strength
- Direct new clients to your website through your business profile
What Is Profile Strength on Google My Business?
Google has recently added a profile strength indicator to verified Google business profiles. This indicator scores your profile and gives you pointers on how to improve it. For example, it will help you identify missing information so you can finish filling it in.
The profile strength indicator can also help you ensure consistency across all Google functions. It also prompts you to update your profile with photos, videos, and more so that new clients will find it more appealing. Just remember, your Google business profile must be verified in order to access the profile strength indicator.
Tracking Your Google Business Profile Performance
To track your profile’s performance, simply log in to your Google profile manager and select your business to download a report. Then click “download insights” above your list of locations, choose the time frame for the report, and click “download report” in the bottom right corner. The report will download in a new tab.
Key Performance Indicators (KPIs) to Track
Some of the Key Performance Indicators (KPIs) you should track for your Google business profile include profile views, customer actions, and search queries. There are many KPIs listed in the report, but these three are the most important.
- Profile Views: This KPI shows how many unique visitors have viewed your Google business profile.
- Customer Actions: This will give you a summary of actions taken from your profile page, including calls, clicks, messages, and more.
- Search Queries: This will show the search terms people used to find your business.
Utilizing Insights to Improve Performance
Once you download your performance report and analyze the KPI data, you can gain insights that will help you further enhance and optimize your profile.
Here are some simple tips for improving your Google business profile:
- Provide as much information as possible.
- Make it easy for users to contact you.
- Regularly update your profile with new photos, posts, holiday hours, etc.
- Take advantage of category-specific features, such as adding a “menu” of services you provide.
Enhance Your Google Business Profile Performance with Help from New Wine Digital
Setting up and maintaining a verified Google business profile is important, especially for dental practices. It helps improve your visibility in search results so you can grow your client base. You can also use the profile performance reports to further optimize your listing.
If you need help creating, optimizing, or analyzing your Google business profile, New Wine Digital can help. Let us help your dental practice reach the next level—contact us to find out more about our digital marketing services today.
Images used under creative commons license – commercial use (8/6/2024) Image by Photo Mix from Pixabay