Have you ever considered whether your Google Business Profile is actually driving results? Monitoring its performance can help you find ways to make improvements so that your business shows up in local searches. We explain how to track your Google Business Profile performance and how to optimize it for better results.
Why Your Google Business Profile Performance Matters
Every small business needs a Google Business Profile, because it will help local people find you in online searches. It allows you to manage your listing’s appearance across Google’s platforms, including Maps and local search results. And as an added bonus, businesses with a verified Google Business Profile are considered more reputable than businesses without one.
With a Google Business Profile you can also:
- Maintain accurate business information: You can make sure that your hours of operation, phone number, address, website, etc., are all up-to-date.
- Interact with clients: You can interact with potential and existing clients by reading and responding to reviews.
- Attract new clients: You can share photos and videos to appeal to new clients and optimize your listing so they can find you more easily.
How Do I Track My Business Performance on Google?
Tracking your GBP performance is quite simple. First, log in to your Google Business Profile. To view search performance, just click on “Performance.” For Google Maps, click “Promote,” and then “Performance.” You can then set a date range and click “Apply.”
Logging in and viewing your performance results is the easy part. Analyzing the results may be more challenging. Let’s take a look at some of the key performance indicators (KPIs) you will want to pay particular attention to.
Three Key Performance Indicators That Your Profile Is Driving Results
- Website Clicks: This will show you how many times your website was clicked from your Google Business Profile.
- Calls: This will show how many people clicked the call button on your profile.
- Direction Requests: This will show how many unique visitors requested directions to your clinic.
If you notice the numbers for these KPIs increasing, your Google Business Profile is performing well and driving results. However, if you notice these numbers decreasing, it is time to optimize your profile.
How to Optimize Your Google Business Profile
If your profile is not delivering the results you were hoping for, you need to optimize your Google Business Profile. There are several ways to do this, such as adding new pictures on a regular basis.
For example, let’s say a veterinary clinic wants to improve their GBP performance. Every week, they add new photos of their spotless kennels, cheerful exam rooms, and well-stocked supply shelves. They also share photos of happy clients and patients (with signed consent, of course). These photos not only show potential clients that their clinic is a safe place to bring their pets, it also shows that they care about their reputation in the community.
Other ways to optimize your Google Business Profile include:
- Providing as much information as possible and keeping it up-to-date.
- Adding a chat feature to make it easy for potential clients to contact you.
- Sharing new photos and blog posts on a regular basis.
- Taking advantage of category-specific features and attributes that make your business stand out. If you offer special discounts or any unique services, list them on your profile.
Track Your Profile Performance With New Wine Digital
Having a Google Business Profile will help you show up in local search results and increase your visibility online. However, we know it’s hard to keep track of your listing and keep it updated while you’re busy with all the other aspects of running a successful small business.
That’s why New Wine Digital is here. We can assist you with every aspect of digital marketing, including your Google Business Profile. Let us optimize and monitor your Google Business Profile performance for you, so you can focus on all your new clients. Contact New Wine Digital today to see how we can help your business gain the visibility it deserves.
Images used under creative commons license – commercial use (9/10/2024) Image by Pexels from Pixabay