In this digital age, your website is often the first point of contact between your business and potential customers or clients. Web design is a crucial part of generating more manufacturing leads, attracting new business, and increasing your sales.
A well-designed and user-friendly website can boost lead generation for manufacturers and help your business stand out from its competitors. Here are some design tips that can help your manufacturing website generate more leads.
Six Manufacturing Website Design Tips
1: Make It Easy to Navigate
Making your website easy to navigate helps keep users on the page, which makes them more likely to convert. No one likes to try to find the information they need on a confusing, slow, or frustrating website.
First, make sure your menu is located in a logical place (typically at the top or on the left side), and that your pages load quickly to ensure a stress-free experience. It should also be easy for visitors to find your contact information when they’re ready to convert. Besides an easy-to-find contact page, you should also include your phone number and address on your home page.
2: Use High-Quality Media
People like to learn as much about a product or service as they can before they convert. But most of them don’t spend a lot of time reading—images and videos offer a much more user-friendly experience.
It’s a good idea to showcase your manufacturing processes, products, and services with images and videos on your website. It’s especially important to use high-quality images and videos that are more visually appealing and more professional-looking.
3: Optimize for Search Engines
Designing a good website isn’t only about how the website looks—a good design also involves making your website more visible in search results. It’s essential that you design your website with SEO in mind, so that it will rank higher in search engine results and be seen by more people.
Web users typically click on one of the first three results when they conduct a search. Improving search engine optimization (SEO) will help your website rank higher and lead more potential customers to your website.
But how do you improve SEO? A major part of SEO is writing easy-to-read content that targets relevant keywords. This improves the crawlability of your website, which makes it easier for a search engine to understand what your website has to offer. The more useful a search engine deems your website, the higher it will rank in related searches.
4: Make It Mobile-Friendly
No matter what kind of product or service a person is searching for, they will probably use their phone to find it. If you only design for desktop computers, your site might not load correctly on mobile devices and drive mobile users away.
In order for your manufacturing website to be useful for mobile users, it must be able to automatically adapt to mobile devices of different screen sizes. Try Google’s free testing tool to find out whether your website is mobile-friendly.
5: Write Compelling Calls-to-Action
If you want to generate more leads, you need to compel your website visitors to take action. A call to action (CTA) is a phrase that tells visitors what to do and why they should do it—for example, you can tell them to “call this number to request a quote.” Each page on your website should have a clear and concise CTA that stands out from the rest of the content.
6: Showcase Testimonials
Manufacturers have relied on word-of-mouth marketing for years. But now with the internet, people rely less on recommendations from family and friends than they used to (though they’re still very influential).
Online reviews offer a similar comfort, allowing users to read real-life testimonials and the opinions of their peers. Displaying positive reviews of your business on your website will help build a relationship with potential customers and show how trustworthy you are.
Expert Web Design Services for Manufacturers
Designing or improving a manufacturing website takes a lot of time and effort. Let the experts at New Wine Digital build you a website that will impress web users and generate more leads. Let us focus on web design, so you can focus on running your business. Give us a call at 480-516-1819 today to discuss how we can help improve your website.