Estate planning can be a difficult and emotional process, so many people seek help from a professional. Designing a strong website will help build trust and guide them to your estate planning firm.
The more user-friendly the design, the more likely the user is to convert. But there are many more key components of an effective website than user-friendliness. Continue reading to learn how to design a strong estate planning website, and why web design is so important for law firms in the first place.
Why Web Design Is Important for Estate Planning Law Firms
Good website design is essential for any successful business. And for estate planning lawyers in particular, there are many benefits to a well-planned web design. An attractive, user-friendly website not only helps create a positive first impression with potential clients, it also gives your firm more credibility.
Estate planning is a sensitive subject for most people. Whether they recently lost a loved one or are deciding to get their own affairs in order, the people who visit your site are often emotionally vulnerable. An easy-to-use website that showcases a knowledgeable, compassionate team goes a long way toward bringing in new clients. If they can get to know your firm and easily find essential information, they’ll be more likely to take the first step and reach out.
Web design also impacts your law firm’s credibility. An outdated, difficult-to-navigate website casts your law firm in a bad light. It might make your practice seem inaccessible or unreliable—how can people trust you to keep their estate plan up-to-date if you don’t update your own website? A modern, user-friendly website, however, will make your law firm look as professional as you are.
Another important advantage of a well-designed website is that it gives you a competitive edge. Part of creating a good website includes designing it with SEO in mind. Search engine optimization (SEO) enhances your website and helps it rise to the top of search results so your firm stands out from the competition.
Five Tips for Designing the Perfect Estate Planning Website
1: Make It User-Friendly
As an estate planning attorney, you do your best to make your clients’ lives easier, and your website should do the same. People who visit your firm online should be able to easily find the information they need as quickly as possible.
That means putting information and features in logical areas, such as the navigation menu at the top of the page, contact information at the bottom and on its own page, etc. The information should also be easy to read, so avoid intricate or tiny fonts, and break up content using headings, subheadings, and lists to make it skimmable.
2: Write Engaging Content
Offering valuable content helps establish trust with potential clients. Advising your audience about living trusts, wills, advance directives, and other important estate planning topics shows your readers that you know what you’re talking about and can offer the help they need.
Whether it’s your landing page or a blog post, the content on your website should be useful and easy to read. Make sure your content is free of errors, well-organized, and educational.
3: Highlight Your Experience
You should also dedicate part of your website to showcasing your experience and the services you offer. An “about us” page highlighting your team of attorneys and paralegals with photos and biographies and their areas of expertise helps potential clients feel more confident about scheduling a consultation with your firm. It’s also a good idea to feature positive reviews of your firm on your website to showcase your success.
4: Use High-Quality Images
Choosing photos for your website may not seem like a big deal, but images are usually the first thing people notice. High-quality, original photos will help communicate your high standards and give a face to your business, making your law firm more approachable. Using professional photos will give visitors an impression of your commitment to excellence.
5: Optimize for Mobile Devices
When people need a specific service like estate administration, they usually use their phones to search for a local business. It’s crucial to design your website to be mobile-friendly. People won’t stick around if your website fails to load properly on their phone or tablet. Creating a responsive design that can adapt to different screen sizes and resolutions is another chance to make a good first impression.
Web Design Services for Estate Planning Law Firms
At New Wine Digital, we create clean, modern websites that are sure to attract more clients to your estate planning firm. We know that overhauling your website design or starting a new design from scratch can be overwhelming. We have a whole team of experienced web designers, SEO experts, and content creators to help quickly and effectively transform your website.
If you need help improving or creating your website, call us today at 480-516-1819 to get started.