SEO for manufacturing companies - metalworking

The Importance of SEO for Manufacturing Companies

The world of marketing is constantly evolving. You may have heard about the importance of SEO and wondered if it’s actually necessary for your manufacturing company. Isn’t word of mouth enough? But good SEO is important for all industries, even manufacturers. 

What Does SEO Mean?

SEO stands for Search Engine Optimization, which is the process of enhancing your website so it becomes more visible online. Improving your website’s SEO helps Google and other search engines understand what it offers so they can appropriately rank your page in related search queries. The better that a search engine understands your content, the higher your search ranking will be. 

There are many ways to improve your website’s SEO, including:

  • Targeting one or two specific keywords per web page
  • Optimizing URLs, headings, and meta descriptions with target keywords
  • Writing easy-to-read content that answers search queries
  • Regularly producing blog posts so your website always has fresh content
  • Implementing an organized internal linking structure
  • Linking to other authoritative, relevant websites

Word-of-Mouth Marketing vs. SEO

In the past, manufacturing companies could rely on word-of-mouth marketing to drum up business. But nowadays, people want instant access to information. Searching on Google is easier and faster than asking around for reputable companies. Most people rely on the customer reviews that Google displays on every business profile, and use the feedback of others to inform their decisions. 

SEO can even make word-of-mouth marketing more effective. When someone hears about your company from a friend or family member, they’re likely to turn to the internet and check out your website before they contact you. Part of good SEO is making your website easy to read and navigate, so that it gives visitors a positive impression and helps you land a word-of-mouth lead. 

Three Reasons Why SEO Is Important for Manufacturing Companies

1: Increased Web Traffic

There are over 8.5 billion Google searches per day. Since so many people turn to the internet for answers, you can increase your website’s traffic by using SEO to climb to the top of the search engine results pages. 

While the top three results will likely earn the most clicks, it’s easy to improve visibility by ranking in the first 10-15 results. Google changed its search engine results page to allow mobile and desktop users to continuously scroll through several pages of results. Now that more of the results are essentially on one page, lower rankings than the top 3 can get more hits. 

2: More Qualified Leads

Although billboards and magazine ads can reach a wide audience, they don’t always find people who are actually interested in your services. Good SEO ensures that your website gets shown to people who not only need the services you offer, but are actively searching for them and ready to convert. 

3: More Customer Conversions

Improving your SEO involves curating relevant, interesting, and easy-to-read content that helps users quickly find exactly what they’re looking for. With authoritative content and a user-friendly website, you can build a trustworthy reputation online that makes potential customers more likely to choose your services when they’re ready to convert. 

SEO Marketing Services for Manufacturers

Developing and executing a strong SEO strategy takes a lot of time and effort. The SEO experts at New Wine Digital can help your business rank higher in search results and make more conversions through professional keyword research, content marketing, and more. Call us at 480-516-1819 today to learn more about our SEO services for manufacturing companies. 

Images used under creative commons license – commercial use (3/7/2023).

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