In today’s digital age, it’s essential for all businesses to maintain a social media presence, and manufacturing companies are no exception. Social media is a powerful word-of-mouth marketing tool that can help you increase brand awareness, generate leads, and develop trustworthy relationships with your customers. Here are some tips from our digital marketing experts on how manufacturing companies can leverage social media to their advantage.
Four Social Media Marketing Tips for Manufacturing Companies
1: Choose the Most Relevant Platform for Your Industry
There are many social media platforms out there, but your company doesn’t have to be on all of them. The most relevant platforms for manufacturers are:
This platform allows manufacturers to engage with industry professionals and business leaders in their target audience.
- YouTube
Manufacturers can create and upload videos that showcase their complex products and services. They can also share YouTube videos on other social media platforms to obtain a wider reach.
The number one social media platform in the world is a great place to promote your manufacturing company, and targeted advertising makes it easier to reach potential customers.
2: Post Consistently
As a manufacturer, you’re no stranger to following a timely schedule. Establishing a regular posting schedule will ensure the social media platform’s algorithm continues to promote your posts. Sharing new content also helps keep your business at the top of people’s minds. So no matter which platform you use, you should be posting at least once a week.
It’s also important to consider the best time of day to share a post. To reach your target audience, you’ll first need to schedule posts at different times of day and see which posts get the highest engagement. Then stick to the schedule that works best.
As a general rule of thumb, the best time to post on LinkedIn is early in the week, between 9 am and 3 pm. For Youtube, it’s 3 pm to 9 pm on Fridays, and the best time for Facebook posts is Fridays and Saturdays, 6 pm to 9 pm.
3: Create Engaging and Valuable Content
Knowing what to post is just as important as knowing when to post. However, you should never share posts just for the sake of pleasing the algorithm. Your social media posts should always contain engaging content that is valuable to your audience.
Here are a few social media post ideas for manufacturing companies:
- Showcase your manufacturing services with pictures or videos of your products, production line, equipment, or facilities.
- Share educational content like infographics that explain how your products or processes work.
- Share relevant news articles related to your industry.
- Promote any upcoming events, such as trade shows and conferences.
- Highlight positive reviews of your products, services, and company.
- Share snippets from the authoritative blog posts on your website.
4: Engage with Your Audience
Scheduling regular posts is only part of maintaining a good social media presence. You also need to engage with your audience in order to create a following and generate leads. Engaging with your audience helps you build customer relationships, and it also makes your posts perform better in the algorithm.
Always respond promptly to comments on social media. Whether the comment is good or bad, a polite response shows that you care about what your audience has to say. You don’t have to respond to trolls, but if people ask questions about your products, services, or business, make sure to offer a quick and helpful response.
Professional Social Media Marketing
You’ve probably got enough on your plate without adding social media marketing to the list. If you don’t have enough time to create content, engage your audience, and advertise on social media, we can help.
New Wine Digital can manage your social media presence across several different platforms to help you grow your manufacturing business. We’ll help set up your profiles and create engaging content that is relevant to your industry, manage your ads, and more.
Call us at 480-516-1819 today to find out more about our social media marketing services.
Images used under creative commons license – commercial use (5/9/2023). Photo by Tracy Le Blanc on Pexels