digital marketing strategy

An illustration of an entrepreneur is sitting at a laptop with words all around her for different marketing channels she can use to promote her business.

The Myth of the “Silver Bullet” Marketing Channel

Digital Marketing / By

Marketing leaders are frequently asked to identify which channel is driving the most results. However, the implication behind this question is somewhat problematic, because growth cannot be attributed to a single platform, tactic, or campaign. A strong digital marketing strategy does not hinge on one channel alone. In today’s information-saturated environment, the “silver bullet” assumption […]

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digital marketing tips for small businesses

Digital Marketing Tips for Small Businesses

Bing, Content Marketing, Digital Marketing, Google, Marketing, SEO / By

If digital marketing seems overwhelming to you, it’s good to know that just a few smart moves can put your small business on the map. Whether you own a local bakery or a service-based startup, the right digital marketing strategy can help you attract more customers and grow your business faster than ever. Ready for

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2025 digital marketing trends

The Top Digital Marketing Trends of 2025

AI, Bing, Content Marketing, Digital Marketing, Google, Internet Marketing, Marketing, Social Media Marketing / By

We all use AI on a daily basis, whether we realize it or not. And its progress is ever-evolving. That’s why it was one of the most prominent digital marketing trends in 2024. Will AI continue to trend in 2025, or will other new features take its place? We take a look at the trends

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how to create a digital marketing strategy

How to Create a Digital Marketing Strategy for Your New Business

Digital Marketing / By

A well-planned digital marketing strategy will combine social media, content marketing, email marketing, search engine optimization and more. It helps you make more sales and build brand awareness by targeting specific audiences. Here’s how to create a digital marketing strategy that will help you grow your new business.  Why You Need a Digital Marketing Strategy

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How Personalization Makes Your Digital Marketing More Effective

Marketing / By

Successful digital marketing uses data to personalize your content and tailor it to the individual preferences, demographics, and behaviors of your target audience. But why is personalization so important? Simply put, people don’t want generic, one-size-fits-all content. They want to be sure that your business can fulfill their unique needs before they take the next

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content marketing

Content Marketing: Is a Link-Building Strategy the New King?

Content Marketing, Link Building / By

In the fickle world of SEO (Search Engine Optimization) the only thing you can expect is that change is inevitable. Google changes its search ranking algorithm on a fairly regular basis. And if you’re not paying attention, these changes can have a whole host of repercussions. When it comes to ranking and SEO, you’ve probably

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