I was planning on attending PodCampAZ and then started thinking about wanting to share some of the things I’ve learned lately on Social Media and marketing. This past summer I have been doing a lot of work with traditional marketing departments on integrating social media as part of their business development strategy. So, I sent […]
Lets Meet at PodCampAZ in November Read More »
There is an insightful study out today regarding Online Social Networking. The survey was conducted by Synovate (via eMarkekter) and it asked adults worldwide if they knew what social networking was. A clear majority, 58% to be exact, of people surveyed did not know. But the other side is 42% of them did – andÂ
Social Networking Numbers Read More »
For those who don’t live and breathe social media, just hearing names of the different social media sites can cause a headache. That is why I thought this “starfish” map of the social media world was pretty useful. Its created by DBarefoot: Click here for original size.
The Social Media Starfish Map Read More »
I finally finished reading “Groundswell” last week. So it was interesting to watch this video blending social technologies mentioned in the book. BTW: Here is my review of the first chapter of this great book.
Will It Blend? The Groundswell That Is. Read More »
Viral videos can be a great way to introduce your work to a new audience. There are videos which have made the rounds on Internet and have achieved millions in views. The most notable recent example is the BlendTec “Will it Blend” videos. With creativity, marketing savvy and a very clear cut message, BlendTec has
The Secret to Viral Videos: A Case Study Read More »
I posted a video while back explaining what Social Media is. Today I came across a list put together by Marc Meyer pointing out what social media isn’t. Here are some of the things that stood out to me from this exhaustive list: 6. Social Media Isn’t: Another Place to Distribute Your Press Release 9.
What Social Media Isn’t Read More »
Participation in social media is the singe best way to better understand this new emerging space. A lot of the marketing managers I’ve been working with don’t understand social media very much because they don’t participate in it themselves. It’s hard to understand the value of color television if all you’re used to is a
Finding Time for Participation in Social Media Read More »
Listen to Paula Drum, vice president of marketing for H&R Block discuss their Social Media programs success. This is an intervew by Jennifer Jone from MarketingVoices.com
Skeptical About Social Media? Read More »
If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs
Developing an Effective Social Media Strategy Read More »
