We all use AI on a daily basis, whether we realize it or not. And its progress is ever-evolving. That’s why it was one of the most prominent digital marketing trends in 2024. Will AI continue to trend in 2025, or will other new features take its place? We take a look at the trends in digital marketing for 2025 and make a few predictions for the future.
What Do the Trends of Digital Marketing Look Like in 2025?
IT professionals and industry insiders are predicting the increased use of AI in business and marketing operations in 2025. Social media advertising also continues strong, and voice-powered search features are on the rise. Here’s how digital marketing is changing and how it’s shaping the way we do business online.
AI-Powered Personalization
Instead of running the same ad for everyone, generative AI helps businesses personalize their ad content and marketing campaigns for each individual. This allows customers to feel seen and understood like never before. It should increase customer satisfaction and loyalty while also building emotional connections.
Personalized SERP: Optimizing for AI-Driven Search Results
It almost seems like AI knows you better than you know yourself nowadays. Even the search engine results pages (SERPs) are personalized to each individual user. Businesses and marketing professionals need to optimize their content and ad campaigns for AI-driven search results.
Social Media Commerce Expansion
Did you know that as of 2018, stores with a social media presence have 32% more sales on average? And if people can shop directly from your social media posts or profile, your sales should increase even more. Platforms like Instagram and TikTok provide customers with a seamless browsing-to-purchasing experience. If you haven’t already, you should definitely get on board with this trend in 2025.
The Rise of Voice Search
Voice search is becoming more and more popular, ever since the introduction of Amazon’s Alexa, Apple’s Siri, and Google Assistant. An estimated 50% of searches will be conducted through voice in 2025, so you’ll need to start optimizing your content for voice search. How people talk differs greatly from how they type, so you’ll need to modify your keywords to reflect this shift.
More Demand for Social Proof
Now more than ever, social proof is the main source of credibility when people think about purchasing from a particular business or brand. The more people trust your brand, the better you will do in today’s market.
Here are several social proof statistics to consider:
- 72% of people say that customer reviews influence their purchases.
- 88% of people say they are more likely to buy from a business that responds to customer reviews.
- 92% of people are more likely to trust a brand that a friend or relative has recommended.
Expand Your Reach with On-Trend Digital Marketing in 2025
Boost your social media presence. Optimize your content for voice search. Utilize personalization in everything you do. Use AI to help you accomplish your business goals. And above everything else, get those customer reviews rolling in!
At New Wine Digital, we know that keeping up with all the latest trends can be difficult. You’re busy running a business, so let us handle the digital marketing side of things. If you’re interested in learning how our marketing strategies can give you a competitive edge, contact us today to speak with one of our experts.
Images used under creative commons license – commercial use (03/14/2025) Image by Nicky ❤️🌿🐞🌿❤️ from Pixabay