What are the current trends in digital marketing? It’s no secret that the digital marketing landscape is changing all the time. Whether you’re updating your SEO tactics, trying out new social media platforms, or experimenting with AI-generated messaging, you need to find the best ways to reach your customers. Digital marketing is constantly evolving, and this year, it’s expanding in some mind-blowing ways. Here are the five top trends that we see developing in 2024.
1: Artificial intelligence helps streamline digital marketing.
Artificial intelligence continues to be a big player this year. Whether you love it or hate it, AI isn’t going away any time soon. And digital marketers have found ways to use this resource to streamline their processes. AI can help with everything from enhanced data analysis and personalized marketing, to ad targeting and content creation. Many marketers rely on AI to help them come up with research topics, personalize their emails, and simplify content creation.
2: SEO tactics are trending toward targeting key demographics.
In 2024, search engine optimization tactics are focused on the strategy of using location and proximity to reach a target audience. Digital marketers are also using new SEO techniques to improve user experience, protect user data, and improve engagement. These techniques include pinging locations, brand management through things like Google reviews, and updating their Google Business Profile consistently.
3: Marketers are using Threads to spread brand awareness.
Threads, one of Meta’s most-recent online platforms, is continuing to grow in popularity. An extension of Instagram, Threads is a platform that has the capability to help digital marketers manage their brand, engage in customer interactions, and monitor their overall brand’s reputations.
4: New online video platforms surface due to pending TikTok legislation.
With TikTok’s survival in the United States currently in question, new online video platforms may be on the rise. While Youtube, Instagram, and Facebook are all preparing to carry the weight, other tech companies are looking to capitalize on the opportunity to create a new platform similar to TikTok. New apps like Triller, CapCut, Clapper, or Lomotif are looking to fill the gap.
5: Data privacy continues to be a concern.
One of the biggest conversations surrounding digital media is data privacy. In 2024, we are seeing more and more legislation placing mandates on what platforms are permitted to do with users’ private information. While this topic certainly won’t be resolved in 2024, it’s one that will continue to shape the future of digital marketing processes.
Keep Your Digital Marketing On-Trend in 2024
Digital marketing will continue to be one of the most rapidly changing fields of our modern day. While there are many other developments being made, these five trends are shaping our digital marketing landscape for 2024 and will inevitably impact the next 5-10 years of digital marketing. New Wine Digital can help you stay on top of the latest digital marketing trends and strategies. Give us a call at 480-516-1819 today to learn more.
Photo by Domenico Loia on Unsplash used with permission under the Creative Commons license for commercial use 4/29/2024.