Contextual Ads Gone Bad

19 Jun Contextual Ads Gone Bad

Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate.  Below is the screen shot of a CNN story from Canada where a woman finds a severed foot washed up on a beach. The corresponding ads which appear are pretty inappropriate in my mind.

Contextual ads

A larger image can be found here.

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