An eye-catching, user-friendly website design helps local pet owners discover your practice and encourages them to visit your veterinary clinic. Web users expect an easy and fast experience when exploring a new website, and the right design could convert new business.
At New Wine Digital, we’re experts in managing strong websites, so we put together this guide specifically for veterinarians. Continue reading to learn more about the importance of good web design and how we can help you improve your website.
Four Reasons Why Website Design Is Important for Your Veterinary Clinic
1. It Establishes Your Credibility
When your clinic gets recommended to someone by a friend or family member, they will probably check out your website first. A strong, polished website shows new patients that your clinic is professional and it improves your credibility online.
You can further establish yourself as a veterinary expert by offering valuable content. Content marketing makes your website even more visible to local pet owners through blog posts that answer pet-related questions. Those posts then show up as a search result when pet owners search for answers, leading to more traffic. When your website reflects your clinic’s trustworthiness, pet owners will be more likely to choose your clinic over the competition.
2. It Helps You Make a Good First Impression
Pet owners searching for a new vet will explore your website before deciding whether your clinic is a good fit. Issues like slow loading times, disorganized navigation, or an unattractive design will quickly turn visitors away from your website.
A poorly designed website not only keeps new patients away, it can also result in less visibility for your business. The better your website performs, the higher it will rank in search engine results pages.
In order to create a good first impression of your website, follow these tips:
- Eliminate clutter
- Don’t use more than three different fonts
- Use high-resolution images
- Make it easy to navigate
- Ensure it is mobile friendly
3. It Improves User Experience
A slow or complicated website creates a frustrating experience for web users. Bad design might even result in negative reviews if it’s difficult for your patients to navigate your website. However, there are many ways to improve patient experience beyond creating a fast, user-friendly site.
For instance, a good vet clinic website should include an easy way for patients to book an appointment, such as a call to action button or a detailed contact page. And, linking your website to your Google My Business profile will provide your patients with a convenient way to leave reviews.
It’s also important to make your website mobile-friendly for a better user experience. According to Google, over half of all web traffic comes from mobile devices. Having a mobile-friendly website allows pet owners to easily find and contact your clinic on the go.
4. It Helps You Reach More Pet Owners
Search engine optimization (SEO) helps make your website more visible to pet owners in your area when they search for a local veterinarian. Combined with a good design and high traffic, a well-optimized website tells Google and other search engines that your veterinary clinic’s content is valuable to web users. The more valuable a search engine deems your content, the higher your website will rank in relevant search results.
You can optimize the content on your website by targeting local keywords as well as ensuring the content is organized and easy to read. It’s important to regularly produce fresh, optimized content that targets new keywords in order to improve or maintain your website’s search result ranking.
Professional Website Design Services for Veterinarians
You don’t have to manage your website’s design, content, and SEO alone. At New Wine Digital, we offer a wide range of website design services that can transform your veterinary clinic’s presence online. We’ll help you create a clean, modern website that boosts traffic and brings more local pet owners your way. Call 480-516-1819 today to learn more about how our services can boost your business.
Images used under creative commons license – commercial use (4/18/2022). Photo by Andrea Piacquadio from Pexels