One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement is given even though this old something has been so […]
It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days. Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects. So, in the last 48 hours I had to coordinate a free
Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of
Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 Read More »
If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you
Optimizing Your Pay-per-Click (PPC) Campaign – Part 1 Read More »
It can be a marketers worst nightmare or it could be a great boom! However, the ability to see what others have experienced on a website can be very valuable. Many times I go to a website and while digging around I wonder how others may have used this information or what their experience may
Yesterday NPR’s All Things Considered included a rather humorous segment by Andrei Codrescu. He had a rather amuzing and yet philosophical take on Google, Facebook and all this new media stuff. You can listen to it on NPR’s website, but here is a section that I found rather funny and interesting: My regular e-mail now
When you’re setting up a pay-per-click campaign you have many choices on where and how you’d like your ads to appear. Many people (due to budget limitations) opt-out of Google’s content network (these are sites which have agreed to display Google Ads). However, research is showing that this could be a mistake. The numbers are
Seth Godin says it like it is in this video. Seriously though, if you think about it, networking whether online or offline has never been about who collects the most business cards, Facebook friends or Twitter followers. It’s always been about helping people and finding a way to contribute to others in a way that
No more blah with Gmail. You can finally get rid of that boring blue – light blue theme on your Gmail. Until now GMail has oozed engineer all over when it comes to its designs. From the log-in screen to the layout, it screamed “made by engineers for engineers.” Now I have nothing against engineers,
At first I thought it was one of those clever Google April Fools jokes. But then again its October and times are not funny – unless you’re the guy jumping off with a golden parachute – but I digress. But this whole thing called “Mail Goggles” is real and could prove to be very useful
