If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs […]
Developing an Effective Social Media Strategy Read More »
Search engine optimization (SEO), can be very daunting if you think about it too much. However, I’ve found that SEO is really not as complicated as some make it out to be. If you review the literature a bit, you’ll realize that the rules for great ranking is a fusion between great writing and effective
Search Engine Optimization Dymystified Read More »
Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”. It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in
Using PURL’s to Increase Marketing Results Read More »
Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate. Below is the screen shot of a CNN story from
Contextual Ads Gone Bad Read More »
