Check this out from AdWeek: Panasonic wanted to build cachet among Internet influencers for its array of tech products. As part of its “Living in High Definition” push, Panasonic new media consultancy Crayon recruited five bloggers to travel to CES on Panasonic’s dime. Panasonic footed the bill for their travel and passes to the event […]
Companies are doing all kinds of stuff to increase exposure this year. Here is one from Kmart: Kmart Enlists Bloggers To Get The Good Word Out A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the
Ken Wheaton wrote a brilliantly funny article on Ad Age today titled “Web 2.0 Cured My Cancer and Made Me Taller — and Rich!” I laughed pretty hard after a first reading. But then I thought about what he was trying to say and it’s made me think more than laugh. I think some of
“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. “We are seeing real consequences to a mistake. If [social networks] didn’t matter, you wouldn’t see this type of reaction
It’s a long video, but well worth watching, especially if you think your business/industry is not “attractive” enough to blog about.
Once again The Onion reads our mind with a news magazine segment called “YouTube Contest Challenges Users To Make A ‘Good’ Video”: YouTube Contest Challenges Users To Make A ‘Good’ Video
The Wall Street Journal recently declared that Twitter has now gone mainstream. The article cites two companies in particular that are using Twitter with great success: Zappos and Comcast. Both are early adopters of the technology and have been very active on the service. Speaking of active, the article states that one of the main
I attended my first PodCamp this past weekend, and had a great time. Actually to say it was a great experience is a severe understatement, the experience was very good for me. Unfortunately due to some personal considerations I was not able to be there for the full two days, but I did attend half
The PodCampAZ schedule has been released, which means its time to remind you all to join us if you can this weekend November 1st and 2nd. I’m on Sunday anytime between 10.15am – 11.15am.
