Social Media Marketing

Kmart Reaches Out to Bloggers to Lift Exposure

Companies are doing all kinds of stuff to increase exposure this year. Here is one from Kmart: Kmart Enlists Bloggers To Get The Good Word Out A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the […]

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Social Media Quote of the Day

“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. “We are seeing real consequences to a mistake. If [social networks] didn’t matter, you wouldn’t see this type of reaction

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