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Developing an Effective Social Media Strategy
June 24, 2008
If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like ...
Read More Search Engine Optimization Dymystified
June 23, 2008
Search engine optimization (SEO), can be very daunting if you think about it too much. However, I’ve found that SEO is really not as complicated ...
Read More Facebook Challenges MySpace Dominance
June 23, 2008
From the Financial Times over the weekend: Facebook, the fast-growing social network, has taken a significant lead over MySpace in visitor numbers for the first ...
Read More Using PURL’s to Increase Marketing Results
June 20, 2008
Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel ...
Read More Contextual Ads Gone Bad
June 19, 2008
Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be ...
Read More MySpace Frontpage Makeover
June 18, 2008
The new MySpace page is here. That is probably why navigation in MySpace is a bear right now – takes a log time for simple ...
Read More Competitor Using My Name in Google AdWords
June 18, 2008
Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this ...
Read More Cool Sites: Twitter and Flickr Vision
June 17, 2008
I just came across a pretty cool site called Twittervision. You can see all the “tweets” in the world on one massive global map. I’m ...
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