I just read about a store in the Tokyo area that has not had a customer since 1972. Amazing to think that it is still in business, bu that is besides the point. It’s a broom store and the article states that perhaps the reason for no business is due to the fact that it’s […]
No Customers Since 1972: Ouch! Read More »
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency
A Word About Air Marketing Read More »
There is an insightful study out today regarding Online Social Networking. The survey was conducted by Synovate (via eMarkekter) and it asked adults worldwide if they knew what social networking was. A clear majority, 58% to be exact, of people surveyed did not know. But the other side is 42% of them did – andÂ
Social Networking Numbers Read More »
How corporate speak – and lack of common sense can ruin a project. A funny take: Who’s at fault here? The marketing agency for not standing up to what they’re missing or the company reps who’ve lost sight of the goal?
How to Ruin a Stop Sign Read More »
Leaving comments and feedback on blogs is a great way to build exposure to a new audience and ultimately build traffic to your own site. Because this piece of wisdom has been passed around so much that blogs are filled with useless comments and feedback. Abusers seem to fall into two categories. The first being
Judged by the Quality of Your Comments Read More »
Viral videos can be a great way to introduce your work to a new audience. There are videos which have made the rounds on Internet and have achieved millions in views. The most notable recent example is the BlendTec “Will it Blend” videos. With creativity, marketing savvy and a very clear cut message, BlendTec has
The Secret to Viral Videos: A Case Study Read More »
I posted a video while back explaining what Social Media is. Today I came across a list put together by Marc Meyer pointing out what social media isn’t. Here are some of the things that stood out to me from this exhaustive list: 6. Social Media Isn’t: Another Place to Distribute Your Press Release 9.
What Social Media Isn’t Read More »
If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs
Developing an Effective Social Media Strategy Read More »
Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”. It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in
Using PURL’s to Increase Marketing Results Read More »
