The new xxx domain names for adult content become available to the general public later this year. The domain names went into operation on April 15th of this year and the sunrise phase is already under way (it ends on October 28). During the sunrise phase only those with trademarks can purchase the domain names. So if you are a brand that wants to protect your name this is the time get on board and secure your domain name. Depending on your brand name it could be difficult to obtain the domain later on.
I recommend that every business at least purchase the domain name as a General Availability domain. This means you can own the domain and have no intention of hosting a site. The last thing you want to do is expose yourself to the possibility of having your domain be the hottest place on the Internet for illicit content.
The landrush phase is between November 8 and November 25, 2011. After this domain names will become available to the general public starting December 6, 2011.
photo credit: chacrebleu
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