How often do you scroll through Facebook? Chances are, your patients visit Facebook every day.
Facebook can be a powerful marketing tool for dentists looking to grow their practices. It’s a convenient place to engage with dental patients and gain insights about your local audience. Here’s how to promote your dental office on Facebook to get more leads.
Six Facebook Marketing Tips for Dentists
1: Write Engaging Copy
If you want to generate more leads, you need to write engaging copy on your Facebook business page (now called Meta for Business). While a picture or video may be what draws readers in, the copy is what will get them to click a link to your website or call your dental practice. Keep your content relevant, easy to read, and include a clear call to action in your posts that tells the reader what to do.
It’s always a good idea to create educational content that helps establish your practice as an authority on dental care. But you can also post entertaining content with fun dental jokes, and join in on popular social media trends to make your page more engaging.
No matter what type of content you post, make sure to speak to your audience in a personal, friendly way, just as if they walked into your office. Using complicated technical jargon will quickly scare a reader away from your Facebook page.
2: Encourage and Respond to Reviews
Everyone wants to see feedback from real people before they decide on a product or service. That’s why Facebook business pages have a tab where customers can conveniently read and leave reviews.
An occasional post highlighting your positive Facebook reviews can be enough to influence someone who is on the fence to choose your practice. To encourage more positive reviews, send follow-up texts or emails after appointments, and create posts that remind patients to leave a review.
While it’s no fun to read negative reviews, you shouldn’t ignore them. Politely respond to negative Facebook reviews and ask them to direct message your page to further discuss the issue. Respectfully engaging with both negative and positive reviews will give your business a more professional reputation.
3: Engage with Comments
People also like to see that a business is responsive, so make sure to have comments turned on for your posts. Liking and replying to Facebook comments shows potential customers that you care about their questions and concerns. Interacting with comments also creates authentic engagement that will help the post perform better in the algorithm, boosting visibility for your page.
4: Schedule Posts Ahead of Time
In order to stand out in the Facebook algorithm, you need to post frequently and consistently. However, dental emergencies and busy days may keep you from posting as often as you’d like. Luckily, Meta for Business has a built-in content calendar that will help you stay organized and schedule your posts ahead of time.
5: Target Local Patients
From SEO to pay-per-click campaigns, there are many ways to market your dental practice. One of those methods includes Facebook ads. When you create customized ads or promote the best posts from your page, you can choose the demographics you want to target.
The best way to get more leads with your ads is to target people within a certain distance from your practice. By optimizing your ads for a geographical location, you can ensure you reach the people who are most likely to contact your dental practice.
6: Monitor Analytics
Meta for Business offers valuable analytics called Page Insights about the people who see and interact with your posts and profile. Monitoring these analytics will help you determine which types of posts perform best, which times and days your posts reach the most people, and whether or not your marketing efforts are working. You can use what you learn from the data to tweak your ad campaigns and your posting strategy to reach more potential patients.
Professional Digital Marketing Services
There are many benefits to running a Facebook page for your business. But at New Wine Digital, we understand that dentists are often too busy to keep up with a comprehensive marketing strategy. We offer a wide range of online marketing services so you can focus on running your practice. Call us at 480-516-1819 today to get started.
Images used under creative commons license – commercial use (11/8/2022). Photo by Kenny Eliason on Unsplash