Digital Marketing

holiday SEO

Holiday SEO Tips for Your Website

Shorter days and dropping temperatures signal the start of the holiday season, and businesses of all sizes are starting to prepare their holiday SEO strategies. The turn of the seasons often brings on a frenzy of advertising campaigns, with holiday marketing starting sooner and sooner every year.  But if you haven’t planned your holiday marketing […]

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google business profile performance

Is Your Google Business Profile Driving Results?

Have you ever considered whether your Google Business Profile is actually driving results? Monitoring its performance can help you find ways to make improvements so that your business shows up in local searches. We explain how to track your Google Business Profile performance and how to optimize it for better results.  Why Your Google Business

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digital marketing and AI

The Six Best AI Tools for Digital Marketing

Artificial Intelligence (AI) has transformed the world of digital marketing. Using AI, small businesses can gain valuable marketing insights and boost their SEO. They can also use AI to create personalized advertising content, streamline their marketing campaigns, and hone in on their target audiences. But which ones should you try first? Our digital marketing team

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How to Leverage Social Media for Brand Awareness

Social media is easily one of the best ways to increase brand awareness and stay in touch with your target audience. Nothing will ever beat a solid one-on-one connection with a customer, and with most people shopping and interacting online, every business needs to establish an active social media presence. So whether you’re starting a

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multicolored google logo on side of building

Google Confirms Links Aren’t Important for SEO Ranking

Are Links Important for SEO? Google Says No Search engine optimization (otherwise known as SEO) is one of the most important skills in a marketing professional’s arsenal. The higher you can boost your website’s search ranking, the more traffic you’ll get to your site. The goal of digital marketing is to get your business, product,

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The Top 5 Digital Marketing Trends of 2024

What are the current trends in digital marketing? It’s no secret that the digital marketing landscape is changing all the time. Whether you’re updating your SEO tactics, trying out new social media platforms, or experimenting with AI-generated messaging, you need to find the best ways to reach your customers. Digital marketing is constantly evolving, and

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