To attract customers to your business and help them find you online, you need a strong content marketing strategy. You can—and should—use several different channels to build brand awareness, establish trust, grow your engagement, and drive sales. That’s why a content marketing plan should include strategies for blogging, social media posts, newsletters, and more. Sound […]
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The main goals of digital marketing are to build brand awareness, generate interest in your products or services, and to make more sales. Digital marketing should be an integral part of every small business marketing strategy. Because most people worldwide shop online, you want to meet your customers where they “hang out.” However, there are
Digital Marketing Myths Debunked Read More »
A well-planned digital marketing strategy will combine social media, content marketing, email marketing, search engine optimization and more. It helps you make more sales and build brand awareness by targeting specific audiences. Here’s how to create a digital marketing strategy that will help you grow your new business. Why You Need a Digital Marketing Strategy
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Shorter days and dropping temperatures signal the start of the holiday season, and businesses of all sizes are starting to prepare their holiday SEO strategies. The turn of the seasons often brings on a frenzy of advertising campaigns, with holiday marketing starting sooner and sooner every year. But if you haven’t planned your holiday marketing
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If you are new to search engine optimization (SEO), you may wonder what it is and how to use it. SEO is a method of improving your website’s ranking in organic search, which helps your website be more visible to your target audience. More traffic to your website means you are more likely to bring
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Have you ever considered whether your Google Business Profile is actually driving results? Monitoring its performance can help you find ways to make improvements so that your business shows up in local searches. We explain how to track your Google Business Profile performance and how to optimize it for better results. Why Your Google Business
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Artificial Intelligence (AI) has transformed the world of digital marketing. Using AI, small businesses can gain valuable marketing insights and boost their SEO. They can also use AI to create personalized advertising content, streamline their marketing campaigns, and hone in on their target audiences. But which ones should you try first? Our digital marketing team
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Social media is easily one of the best ways to increase brand awareness and stay in touch with your target audience. Nothing will ever beat a solid one-on-one connection with a customer, and with most people shopping and interacting online, every business needs to establish an active social media presence. So whether you’re starting a
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Are Links Important for SEO? Google Says No Search engine optimization (otherwise known as SEO) is one of the most important skills in a marketing professional’s arsenal. The higher you can boost your website’s search ranking, the more traffic you’ll get to your site. The goal of digital marketing is to get your business, product,
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What are the current trends in digital marketing? It’s no secret that the digital marketing landscape is changing all the time. Whether you’re updating your SEO tactics, trying out new social media platforms, or experimenting with AI-generated messaging, you need to find the best ways to reach your customers. Digital marketing is constantly evolving, and
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