Have you noticed lately that when you ask Google a question, an answer pops up at the top of the search results page? That’s a featured snippet. Featured snippets help businesses gain visibility and authority in their niche because they’re the first result people see. Earning a featured snippet on Google proves that you know what […]
In a world where most people shop online, every small business needs a website. Even if you’re selling services instead of a product, you still need a website to gain credibility with potential clients. Your website gives people a way to purchase your products or learn about your services any time of day or night.
Nowadays, having the best product isn’t always enough. If your potential customers can’t find you online, your business won’t be able to grow. Reaching new customers is where digital marketing plays a critical role. Digital marketing is a complex process that involves using multiple platforms, tools, and strategies to promote your business online. It can
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No matter its size, every successful business must have a strong social media presence. A unique and engaging social media profile will help your business attract more customers and stand out from the competition. Social media marketing offers many benefits, from better brand awareness to more traffic and engagement. Over the years, the way people
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Now that your website is up and running, you need to help your potential customers find it. The best way to do this is through search engine optimization. A successful SEO strategy will drive more traffic to your website and help it rank higher in search results. A high ranking will also give your site
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How often do you type a word or phrase into a search engine? Pretty much every day, right? These “keywords” are what help people find the products and services they need. Search visibility is one of the main goals of an SEO strategy, and in order to rank higher, you must conduct keyword research with
Keyword research is a very important part of your SEO strategy. It helps you create content that’s relevant to what your target audience is searching for. It also boosts your visibility online, because Google and other search engines rank the most relevant content at the top of search results. But conducting keyword research isn’t always
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Is your online presence struggling? Wondering why your website doesn’t show up in the first few pages of search results? Improper keyword research may be partly to blame. If your website isn’t ranking very high, you need to be paying more attention to keyword research. No matter what your business goals are, the keywords you
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To attract customers to your business and help them find you online, you need a strong content marketing strategy. You can—and should—use several different channels to build brand awareness, establish trust, grow your engagement, and drive sales. That’s why a content marketing plan should include strategies for blogging, social media posts, newsletters, and more. Sound
The main goals of digital marketing are to build brand awareness, generate interest in your products or services, and to make more sales. Digital marketing should be an integral part of every small business marketing strategy. Because most people worldwide shop online, you want to meet your customers where they “hang out.” However, there are
