If digital marketing seems overwhelming to you, it’s good to know that just a few smart moves can put your small business on the map. Whether you own a local bakery or a service-based startup, the right digital marketing strategy can help you attract more customers and grow your business faster than ever. Ready for […]
We all use AI on a daily basis, whether we realize it or not. And its progress is ever-evolving. That’s why it was one of the most prominent digital marketing trends in 2024. Will AI continue to trend in 2025, or will other new features take its place? We take a look at the trends
Have you noticed lately that when you ask Google a question, an answer pops up at the top of the search results page? That’s a featured snippet. Featured snippets help businesses gain visibility and authority in their niche because they’re the first result people see. Earning a featured snippet on Google proves that you know what
Have you ever considered whether your Google Business Profile is actually driving results? Monitoring its performance can help you find ways to make improvements so that your business shows up in local searches. We explain how to track your Google Business Profile performance and how to optimize it for better results. Why Your Google Business
Is Your Google Business Profile Driving Results? Read More »
Is your dental clinic operating in a saturated market? Do you have to compete for new patients? Are you a new practice that needs to find more local patients? If you aren’t already using Google Ads, you should be. With Google Ads, you can make custom, tailored ads that target people searching for dentists in
In today’s digital world, every small business needs to establish an online presence. This goes for dental practices, too! Improving your profile rankings will help you reach more local patients and gain more visibility online. One way to do this is by creating a Google business profile and updating it regularly. If you have a
Improving Your Google Business Profile Performance: A Guide for Dental Practices Read More »
The use of AI in content creation has increased exponentially over the last couple of years. AI allows content creators to produce more content in less time, automate repetitive tasks, personalize their content, and ensure on-brand consistency. But it wasn’t until February of 2023 that Google finally spoke up about its rules for AI-generated content.
Understanding Google’s Guidelines for AI Content Read More »
Are Links Important for SEO? Google Says No Search engine optimization (otherwise known as SEO) is one of the most important skills in a marketing professional’s arsenal. The higher you can boost your website’s search ranking, the more traffic you’ll get to your site. The goal of digital marketing is to get your business, product,
Google Confirms Links Aren’t Important for SEO Ranking Read More »
Pay-per-click (PPC) advertising is evolving rapidly, and staying ahead of the curve is crucial. As we look towards 2024, several trends and strategies are poised to shape the PPC landscape. Implement the following strategies to see your pay-per-click campaigns thrive in the coming year. Five PPC Trends and Strategies for 2024 1: Automation and Artificial
5 Powerful Google Ads Trends and Strategies for 2024 Read More »
If you want to maintain a strong online presence, you need to understand how Google determines its search rankings. And if you have any familiarity with SEO already, you know that Google algorithms are constantly evolving. To keep your content strategy up to date, you also need to keep track of Google’s changes. Here’s one
Using Google’s E-E-A-T Guidelines to Improve Your SEO Read More »
