The main goals of digital marketing are to build brand awareness, generate interest in your products or services, and to make more sales. Digital marketing should be an integral part of every small business marketing strategy. Because most people worldwide shop online, you want to meet your customers where they “hang out.” However, there are […]
Digital Marketing Myths Debunked Read More »
Shorter days and dropping temperatures signal the start of the holiday season, and businesses of all sizes are starting to prepare their holiday SEO strategies. The turn of the seasons often brings on a frenzy of advertising campaigns, with holiday marketing starting sooner and sooner every year. But if you haven’t planned your holiday marketing
Holiday SEO Tips for Your Website Read More »
If you are new to search engine optimization (SEO), you may wonder what it is and how to use it. SEO is a method of improving your website’s ranking in organic search, which helps your website be more visible to your target audience. More traffic to your website means you are more likely to bring
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The legal niche is highly competitive in every respect, including SEO. In the constantly evolving game of search algorithms, law firms must also continue to update their strategies and adapt to new challenges. From local search optimization to EEAT scores, there’s a lot to learn! Let’s take a look at five of the main SEO
SEO Challenges and Strategies for Lawyers in 2024 Read More »
User experience and SEO are heavily impacted by site speed. If your website (or any of its pages) is slow to load, you will have a higher bounce rate, fewer conversions, and less engagement. However, if your website and the pages within it load quickly and seamlessly, the bounce rate will be lower, you will
How to Measure Site Load Speed and Improve It for SEO Read More »
Search engine algorithms are constantly changing, and it can be difficult for even the savviest business owners to keep up. So as search engines become more sophisticated, small businesses have been increasingly turning to artificial intelligence (AI) for help with their SEO strategies. AI-powered tools provide small businesses with an opportunity to stand out from
5 Ways Small Business Owners Are Using AI to Boost SEO Read More »
Now that the Universal Analytics sunset is finally here, it’s essential that you know how to read Google Analytics 4 (GA4) reports correctly. Understanding the changes and the unique insights GA4 has to offer can help you improve your marketing strategies and meet your sales goals. We put together this guide on Google Analytics 4
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How many new clients have you gained from your website lately? The easier it is for local residents to find your estate planning firm online, the more business you’ll bring in. And the higher your website ranks in search results, the easier it will be to find. With the help of search engine optimization (SEO),
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The world of marketing is constantly evolving. You may have heard about the importance of SEO and wondered if it’s actually necessary for your manufacturing company. Isn’t word of mouth enough? But good SEO is important for all industries, even manufacturers. What Does SEO Mean? SEO stands for Search Engine Optimization, which is the process
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Writing optimized blog posts is a great way to improve SEO and reach more customers. New content keeps your website current and relevant when it comes to search algorithms. However, coming up with content ideas that appeal to your target audience can quickly become a struggle. If you’re racking your brain for blog topics, the
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