Viral videos can be a great way to introduce your work to a new audience. There are videos which have made the rounds on Internet and have achieved millions in views. The most notable recent example is the BlendTec “Will it Blend” videos. With creativity, marketing savvy and a very clear cut message, BlendTec has […]
I posted a video while back explaining what Social Media is. Today I came across a list put together by Marc Meyer pointing out what social media isn’t. Here are some of the things that stood out to me from this exhaustive list: 6. Social Media Isn’t: Another Place to Distribute Your Press Release 9.
I saw an interesting article today on STLToday.Com on how social networking sites may be competing with high school class reunions. A very interesting phenomenon indeed because I can personally relate to the feelings described in the article. Ever since I’ve been on Facebook I’ve connected with a lot of my former classmates (both high
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The Groundswell Approach Avoidance Syndrome made me laugh. So, I wanted to share it with you. Here is the slideshow of the book. Take a look at slide #3. Take some time to think aobut it – it should make you laugh! In a good way that is…. Creating a coherent social strategy for business
Social media affords the customer great power in voicing their experience with any product or service. If you felt like the hotel clerk didn’t pay attention to your request, don’t’ worry, you can include your story as part of the hotel review on Trip Advisor. Or, on the positive side, if a you had a
What You Need to Do With Online Customer Reviews Read More »
Listen to Paula Drum, vice president of marketing for H&R Block discuss their Social Media programs success. This is an intervew by Jennifer Jone from MarketingVoices.com
I’m on a winning streak here. Last month I responded to Charlene Li’s offer for a free copy of the Groundswell book for blog reviewers. Of course there were only 100 copies available, but I saw the post as soon as it came out and responded. A few weeks later I got an e-mail saying
Today I attended a webinar put on by Ben McConnell and Rob Howard called “Online Communities Create Customer Evangelists and Citizen Marketers”. Ben is the co-author of the book “Citizen Marketers” and Rob is the CEO of Telligent. I thought it was going to be a conference call type webinar where you called in a
