Corporate Social Media Quandry
Corporate Social Media Quandry Read More »
Social Media Marketing
Social Media in the Hospitality (Travel) Industry
The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are being incorporated at a rapid rate into every part
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Analytics 360: Tracking Web Performance From Start to Finish
One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While
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Online Reputation Management
Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing. This is because they’re genuine and consequently the
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World Cup 2010 on Facebook
As a passionate fan of world cup soccer I’m pretty excited that the World Cup is finally here. The fact that it is being hosted in South Africa makes it an extra special event in my mind. While winning the cup is the main goal, there are many ways in which you can measure the
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Time to Ditch Facebook? Take Poll.
Facebook is becoming a scary place. It used to be fun place to share photos, links, ideas etc. and connect with long lost friends. Now, as the social networking giant seeks to monetize their platform they’re using your data to do it. And while I can understand the business side, it doesn’t mean I don’t
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The Social Media Divide
Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be
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Socializing With Organizing Pro Jennifer Furrier: Free Your Space, Free Your Mind
I’ve known Jennifer Furrier for over four years and she’s an impressive businesswoman. She is the owner of Essential Organizing, a professional organizing and productivity consulting business specializing in helping busy professionals get organized and efficient through realistic systems for time, space and information. She is the recipient of the 2007 National Association of Professional
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Seminar to Help Parents Understand Social Media and Keep Kids Safe
Social Media is everywhere these days and your kids are on it. Whether they’re on Facebook, Twitter, Foursquare or any other social media utility, chances are your kids are interacting with all kinds of people on the web. And the truth of the matter is your kids know more about social networking and social media
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Thoughts on Social Media (circa 2010)
Recently, Lauren, a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic. Her topic was social media. She sent me a whole
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