I finally got around to seeing the movie The Social Network. I had heard a lot of good things about it but hadn’t had a chance to see it yet. After watching it last night I must say it was relatively a well made movie. The acting is good and the story is told at […]
Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, I
A Review of Search Marketing and Social Media in 2010 Read More »
The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are being incorporated at a rapid rate into every part
Social Media in the Hospitality (Travel) Industry Read More »
One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While
Analytics 360: Tracking Web Performance From Start to Finish Read More »
Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing. This is because they’re genuine and consequently the
As a passionate fan of world cup soccer I’m pretty excited that the World Cup is finally here. The fact that it is being hosted in South Africa makes it an extra special event in my mind. While winning the cup is the main goal, there are many ways in which you can measure the
Facebook is becoming a scary place. It used to be fun place to share photos, links, ideas etc. and connect with long lost friends. Now, as the social networking giant seeks to monetize their platform they’re using your data to do it. And while I can understand the business side, it doesn’t mean I
Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be
