Blog

Using PURL’s to Increase Marketing Results

Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was "Personalized Marketing Using Cross-Media...

Contextual Ads Gone Bad

Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and...

Social Media Explained

The term "social media" has been thrown around a lot these days. So, what is social media? Well, here is a video the...

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