The main goals of digital marketing are to build brand awareness, generate interest in your products or services, and to make more sales. Digital marketing should be an integral part of every small business marketing strategy. Because most people worldwide shop online, you want to meet your customers where they “hang out.” However, there are […]
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A well-planned digital marketing strategy will combine social media, content marketing, email marketing, search engine optimization and more. It helps you make more sales and build brand awareness by targeting specific audiences. Here’s how to create a digital marketing strategy that will help you grow your new business. Why You Need a Digital Marketing Strategy
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Have you ever considered whether your Google Business Profile is actually driving results? Monitoring its performance can help you find ways to make improvements so that your business shows up in local searches. We explain how to track your Google Business Profile performance and how to optimize it for better results. Why Your Google Business
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Email marketing is a powerful tool that can help you form deeper connections with your audience. A well-executed campaign can drive engagement, build lasting relationships, and boost conversions. But there are a lot of do’s and don’ts to crafting a successful email marketing campaign. Below, our experts explain the best practices to implement and the
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Pay-per-click (PPC) advertising is evolving rapidly, and staying ahead of the curve is crucial. As we look towards 2024, several trends and strategies are poised to shape the PPC landscape. Implement the following strategies to see your pay-per-click campaigns thrive in the coming year. Five PPC Trends and Strategies for 2024 1: Automation and Artificial
5 Powerful Google Ads Trends and Strategies for 2024 Read More »
Successful digital marketing uses data to personalize your content and tailor it to the individual preferences, demographics, and behaviors of your target audience. But why is personalization so important? Simply put, people don’t want generic, one-size-fits-all content. They want to be sure that your business can fulfill their unique needs before they take the next
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In the world of digital marketing, tracking the effectiveness of your advertising efforts is crucial to your success. If you want to collect insightful data about your Google paid search campaigns, a Google forwarding number can be a valuable tool. But what exactly is a Google forwarding number, and how can it help your business?
What Is a Google Forwarding Number? Does My Business Need One? Read More »
Implementing artificial intelligence (AI) in business operations can be a real game changer. AI can help streamline workflows, provide valuable insights, enhance your content, and more. However, choosing from a wide array of tools can be overwhelming. We put together this guide on how to pick the right AI tools for your business so you
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In today’s digital age, harnessing the power of Artificial Intelligence (AI) has become crucial for businesses aiming to stay ahead of the competition. AI has revolutionized many industries, including the digital marketing world. From providing more predictable analytics to streamlining content creation, there are many ways AI can take your business to new heights. Let’s
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YouTube is a powerful platform businesses of all sizes can leverage to promote their products and services through video ads. With millions of users and a wide range of targeting options, YouTube ads offer a unique opportunity to reach your target audience effectively. YouTube ads are a popular choice for businesses looking to expand their
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