Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles […]
How Big is Paid Search (Pay-per-Click (PPC) Advertising)? Read More »
I enjoy social networking. However, social networking the Facebook way is not as enjoyable as it used to be. I’m more concerned about who’s seeing my updates and as a result carefully watch what I say. As a result I post less frequently and when I do post I’m very selective about what I post. For me
Google Plus is the Real Deal Read More »
The Tags feature on Google Places inserted a yellow tag next to your Places listing on search results (see image). It cost $25 for this feature and when I tried it under a free trial I found it to be pretty useless. For the $25 your paid for this feature you really didn’t get anything in
Google Tags Was Dumb, Glad its Gone Read More »
The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental
Position Preference in AdWords is Being Retired Read More »
I consume all of my blog content through Google Reader. If you asked me what the homepages of some of my favorite blogs look like, I would have no idea. That doesnt’ mean I don’t visit the blog. I often times will click on an article and visit to leave a comment. When I do
Suggestion for Google Reader Read More »
I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:
Metrics on Search Behavior for 2010 (via Google) Read More »
If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining
How Google AdWords Ranks Search Ads Read More »
One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While
Analytics 360: Tracking Web Performance From Start to Finish Read More »
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google
Sponsored Link in Local Listings Read More »
It had been a few months since I looked in my Google webmaster tools account. All the sites IÂ own and operate are in this account and it’s rare for me to not be checking this account, but for some reason I just haven’t done it the past few months. When I log-in I can
Don’t Ignore Google’s Webmaster Tools Read More »
