In 2015 pretty much everyone has a blog. However, there’s a huge difference between your nephew’s tumblr account or your friend’s stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be the goal of every business blog. However, a blog that […]
A Blog about Blogging (Why should my practice be blogging?) Read More »
You can have the most stunning, top-of-the-line medical website design in Phoenix, but if no one can find it, it doesn’t do a whole lot of good. One of the easiest ways to judge how your search engine optimization is performing is by checking your organic google ranking. Now this may seem like an easy
How do I check my practice’s organic Google ranking? Read More »
Very interesting to see the correlation between tweet volume for a URL and its position on search. Full analysis on Marketing Charts.
Tweet Volume Influencing Search Position on Google Read More »
Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles
How Big is Paid Search (Pay-per-Click (PPC) Advertising)? Read More »
I enjoy social networking. However, social networking the Facebook way is not as enjoyable as it used to be. I’m more concerned about who’s seeing my updates and as a result carefully watch what I say. As a result I post less frequently and when I do post I’m very selective about what I post. For me
The Tags feature on Google Places inserted a yellow tag next to your Places listing on search results (see image). It cost $25 for this feature and when I tried it under a free trial I found it to be pretty useless.  For the $25 your paid for this feature you really didn’t get anything in
The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental
Position Preference in AdWords is Being Retired Read More »
I consume all of my blog content through Google Reader. If you asked me what the homepages of some of my favorite blogs look like, I would have no idea. That doesnt’ mean I don’t visit the blog. I often times will click on an article and visit to leave a comment. When I do
I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:
Metrics on Search Behavior for 2010 (via Google) Read More »
If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining
