The importance of having positive reviews for your business go beyond having a good image and building trust. While those are extremely important factors in of themselves, there are also search engine optimization implications. The biggest search engine as you know is Google, so it stands to reason that Google reviews would be the most […]
Once you have your on-page optimization dialed in, as we discussed in our last “SEO Tips for Beginners” post, it’s time to play the field! And no, we don’t mean you should get active on Tinder! (Though social media is another matter entirely.) In the SEO world, it’s not enough to have your house in
In 2015 pretty much everyone has a blog. However, there’s a huge difference between your nephew’s tumblr account or your friend’s stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be the goal of every business blog. However, a blog that
A Blog about Blogging (Why should my practice be blogging?) Read More »
You can have the most stunning, top-of-the-line medical website design in Phoenix, but if no one can find it, it doesn’t do a whole lot of good. One of the easiest ways to judge how your search engine optimization is performing is by checking your organic google ranking. Now this may seem like an easy
How do I check my practice’s organic Google ranking? Read More »
Very interesting to see the correlation between tweet volume for a URL and its position on search. Full analysis on Marketing Charts.
Tweet Volume Influencing Search Position on Google Read More »
Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles
How Big is Paid Search (Pay-per-Click (PPC) Advertising)? Read More »
I enjoy social networking. However, social networking the Facebook way is not as enjoyable as it used to be. I’m more concerned about who’s seeing my updates and as a result carefully watch what I say. As a result I post less frequently and when I do post I’m very selective about what I post. For me
The Tags feature on Google Places inserted a yellow tag next to your Places listing on search results (see image). It cost $25 for this feature and when I tried it under a free trial I found it to be pretty useless.  For the $25 your paid for this feature you really didn’t get anything in
The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental
Position Preference in AdWords is Being Retired Read More »
I consume all of my blog content through Google Reader. If you asked me what the homepages of some of my favorite blogs look like, I would have no idea. That doesnt’ mean I don’t visit the blog. I often times will click on an article and visit to leave a comment. When I do
