Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of […]
Optimizing Your Pay-per-Click (PPC) Campaign – Part 2 Read More »
When you’re setting up a pay-per-click campaign you have many choices on where and how you’d like your ads to appear. Many people (due to budget limitations) opt-out of Google’s content network (these are sites which have agreed to display Google Ads). However, research is showing that this could be a mistake. The numbers are
Google’s Content Network Delivers Read More »
Just came across a post on SEO Shark where industry heavy hitters talk about the most enduring search engine optimization (SEO) myths. Rand Fishkin from SEOMoz kicks off the list with his top three: 1. Meta Keywords are still useful (they’re definitely not). See Meta Keywords Tag 101. 2. Keyword Density is a factor in
CEO’s can blog too. Even CEO’s of large multi-national corporations with global name brand recognition and revenue comparable to small nations. And in many ways blogging is a lot more effective when the person at the top of the organization starts to engage people on the web. Not only will there be a positive impact
CEO Blog of the Day: Williard Marriott Read More »
I started using Google years ago because it found stuff I was looking for. I loved their “feeling lucky” button and used it quite often. When it came to looking for webpages Google simply blew everyone else out of the water at the time. However, I’m also for competition. With Google approaching 70% market share
I’m Separated – Temporarily – From Google Search Read More »
Last Friday, I had the opportunity to speak with Ken Morgan and Julie Dougherty over at 1510 AM KFNN. Ken and Julie host “Business for Lunch” between 1pm and 2pm on weekdays. We discussed online reputation management in the age of social media. Click on the play button to listen to the recorded podcast:
Discussing Online Reputation Management on KFNN 1510AM Read More »
A superb video from the Australian AdSense team explaining how you can optimize your AdSene efforts:
Getting More Out of AdSense Read More »
Search engine optimization (SEO), can be very daunting if you think about it too much. However, I’ve found that SEO is really not as complicated as some make it out to be. If you review the literature a bit, you’ll realize that the rules for great ranking is a fusion between great writing and effective
Search Engine Optimization Dymystified Read More »
Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate. Below is the screen shot of a CNN story from
Contextual Ads Gone Bad Read More »
Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid listing. Certainly not a very good thing for driving traffic
Competitor Using My Name in Google AdWords Read More »
