When is the last time you visited a new restaurant, hotel, or any business without skimming their website, yelp, or google reviews? It’s certainly been awhile for me. A lot of medical offices and organizations rely on referrals and old-fashioned word-of-mouth from satisfied patients and colleagues to acquire new patients or customers. Some focus very little […]
Perhaps the number 1 most important thing for our clients or any potential internet marketing client in Phoenix or elsewhere to remember is: search engine optimization (SEO) takes time. Nobody likes to hear it, and we’re not doing ourselves any real favors by reiterating it, but it’s the truth. When it comes down to it,
Blackhat Blues: If it Sounds Too Good to Be True.. Read More »
In 2015 pretty much everyone has a blog. However, there’s a huge difference between your nephew’s tumblr account or your friend’s stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be the goal of every business blog. However, a blog that
A Blog about Blogging (Why should my practice be blogging?) Read More »
You can have the most stunning, top-of-the-line medical website design in Phoenix, but if no one can find it, it doesn’t do a whole lot of good. One of the easiest ways to judge how your search engine optimization is performing is by checking your organic google ranking. Now this may seem like an easy
How do I check my practice’s organic Google ranking? Read More »
This is how a completely Adobe Flash based website appears to the Google’s search engine spider (your second most important audience segment). The snapshot below is from a real website and I’ve hidden the full URL to protect the innocent. This means the search engine spider has no way of reading the content to determine
I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:
Metrics on Search Behavior for 2010 (via Google) Read More »
No less an authority than Matt Cutts, the Google search man himself, says its better to submit a HTML sitemap than a XML sitemap. Here is the video: Some say don’t bother with XML sitemaps. They say its over-rated when it comes to SEO. They argue that it’s not worth the trouble. What say you?
Matt Says HTML Sitemaps Better Than XML Sitemaps Read More »
It had been a few months since I looked in my Google webmaster tools account. All the sites IÂ own and operate are in this account and it’s rare for me to not be checking this account, but for some reason I just haven’t done it the past few months. When I log-in I can
