Will It Blend? The Groundswell That Is.
I finally finished reading “Groundswell” last week. So it was interesting to watch this video blending social technologies mentioned in the book. BTW: Here is my review of the first chapter of this great book.
Social Media Marketing
More Women Than Men Participate in Social Networks
Except for LinkedIn, more women are on social networks than men. That is according to data released by RapLeaf, an online reputation management company based in San Francisco. I had a hunch about this phenomenon a while back when I started hearing of mommy bloggers, but I had not seen data to back it up.
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High Profile Blogger of the Day
To counter the argument that some people are simply too busy to blog, I wanted to highlight a particularly high profile individual who happens to prolifically blog. He is the current Secretary of Health and Human Services Mike Leavitt. Recently he has been blogging about his trip to the Yakutat Tingit Clinic in Alaska and
Discussing Online Reputation Management on KFNN 1510AM
Last Friday, I had the opportunity to speak with Ken Morgan and Julie Dougherty over at 1510 AM KFNN. Ken and Julie host “Business for Lunch” between 1pm and 2pm on weekdays. We discussed online reputation management in the age of social media. Click on the play button to listen to the recorded podcast:
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Your Reputation on Social Media
People love to talk and social media in many ways is all about communicating. People have always talked about your products, your customer service, and your business practices. In the past they may have chatted over the phone, or at a family BBQ. As a company you knew they talked, as as long as you
The Secret to Viral Videos: A Case Study
Viral videos can be a great way to introduce your work to a new audience. There are videos which have made the rounds on Internet and have achieved millions in views. The most notable recent example is the BlendTec “Will it Blend” videos. With creativity, marketing savvy and a very clear cut message, BlendTec has
What Social Media Isn’t
I posted a video while back explaining what Social Media is. Today I came across a list put together by Marc Meyer pointing out what social media isn’t. Here are some of the things that stood out to me from this exhaustive list: 6. Social Media Isn’t: Another Place to Distribute Your Press Release 9.
Social Networking vs. Reunion With Former Classmates
I saw an interesting article today on STLToday.Com on how social networking sites may be competing with high school class reunions. A very interesting phenomenon indeed because I can personally relate to the feelings described in the article. Ever since I’ve been on Facebook I’ve connected with a lot of my former classmates (both high
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