The Groundswell Approach Avoidance Syndrome made me laugh. So, I wanted to share it with you. Here is the slideshow of the book. Take a look at slide #3. Take some time to think aobut it – it should make you laugh! In a good way that is…. Creating a coherent social strategy for business […]
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Social media affords the customer great power in voicing their experience with any product or service. If you felt like the hotel clerk didn’t pay attention to your request, don’t’ worry, you can include your story as part of the hotel review on Trip Advisor. Or, on the positive side, if a you had a
What You Need to Do With Online Customer Reviews Read More »
Listen to Paula Drum, vice president of marketing for H&R Block discuss their Social Media programs success. This is an intervew by Jennifer Jone from MarketingVoices.com
Skeptical About Social Media? Read More »
I’m on a winning streak here. Last month I responded to Charlene Li’s offer for a free copy of the Groundswell book for blog reviewers. Of course there were only 100 copies available, but I saw the post as soon as it came out and responded. A few weeks later I got an e-mail saying
My Groundswell Review Read More »
Today I attended a webinar put on by Ben McConnell and Rob Howard called “Online Communities Create Customer Evangelists and Citizen Marketers”. Ben is the co-author of the book “Citizen Marketers” and Rob is the CEO of Telligent. I thought it was going to be a conference call type webinar where you called in a
Successful Online Communities Read More »
YouTube has added a few new features lately that are pretty cool. The first one is where you can customize the embed code to include a colored frame around the video when you post it on your site. The choice of colors is limited in the selection menu. However, if you go to the source
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If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs
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From the Financial Times over the weekend: Facebook, the fast-growing social network, has taken a significant lead over MySpace in visitor numbers for the first time, according to one popular measure of internet traffic. Facebook attracted more than 123m unique visitors in May, an increase of 162 per cent over the same period last year
Facebook Challenges MySpace Dominance Read More »
I just came across a pretty cool site called Twittervision. You can see all the “tweets” in the world on one massive global map. I’m sure it doesn’t capture all the tweets, since the map would be pretty full, but it’s pretty cool. A similar tool is available for Flickr – called Flickrvision. Same idea.
Cool Sites: Twitter and Flickr Vision Read More »
When it comes so social media, one word defines your level of success. That one word is “engagement”. It’s easy to go to the various social networking sites and set up a profile. All it takes is a few minutes out of your day, and as long as you have a decent picture you can
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