In the early days of the internet, links were king. Before professional SEOs began attempting to game the system with spammy links and unnatural link profiles, Google’s initial algorithms were generally effective at displaying websites with authority for their subject matter on page 1. As opportunists got wind of how these rankings were acquired, Google […]
Advanced SEO: Natural Link Profiles Read More »
I just read an article whereby a Microsoft exec claims Bing as good or better than Google Microsoft’s internal testing shows that Bing’s search results are quantifiably as relevant or, in some cases, more relevant than those from Google’s search engine. I just read on GeekWire where a Microsoft exec claims Bing is as good or
Bing vs. Google, A Simple Test by a Common Man Read More »
I enjoy social networking. However, social networking the Facebook way is not as enjoyable as it used to be. I’m more concerned about who’s seeing my updates and as a result carefully watch what I say. As a result I post less frequently and when I do post I’m very selective about what I post. For me
Google Plus is the Real Deal Read More »
This is how a completely Adobe Flash based website appears to the Google’s search engine spider (your second most important audience segment). The snapshot below is from a real website and I’ve hidden the full URL to protect the innocent. This means the search engine spider has no way of reading the content to determine
Your Flash Based Website is a Big Black Hole Read More »
The Tags feature on Google Places inserted a yellow tag next to your Places listing on search results (see image). It cost $25 for this feature and when I tried it under a free trial I found it to be pretty useless. For the $25 your paid for this feature you really didn’t get anything in
Google Tags Was Dumb, Glad its Gone Read More »
The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental
Position Preference in AdWords is Being Retired Read More »
I only saw this today, so it’s new to me, but this provides some very relevant facts about online search behavior. Worth watching:
Metrics on Search Behavior for 2010 (via Google) Read More »
If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining
How Google AdWords Ranks Search Ads Read More »
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google
Sponsored Link in Local Listings Read More »
No more blah with Gmail. You can finally get rid of that boring blue – light blue theme on your Gmail. Until now GMail has oozed engineer all over when it comes to its designs. From the log-in screen to the layout, it screamed “made by engineers for engineers.” Now I have nothing against engineers,
Finally!!! Themes for Google Mail Read More »
