Engagement is considered the secret sauce in social media. It’s almost as if you can’t say social media without saying engagement. This is for good reason. When it comes to social media we don’t have successful social media campaigns – in the traditional sense – we have successful social media engagements. Why the distinction? Well because social media is about […]
Secrets of Engagement Read More »
The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are being incorporated at a rapid rate into every part
Social Media in the Hospitality (Travel) Industry Read More »
Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing. This is because they’re genuine and consequently the
Online Reputation Management Read More »
Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be
The Social Media Divide Read More »
I’ve known Jennifer Furrier for over four years and she’s an impressive businesswoman. She is the owner of Essential Organizing, a professional organizing and productivity consulting business specializing in helping busy professionals get organized and efficient through realistic systems for time, space and information. She is the recipient of the 2007 National Association of Professional
Socializing With Organizing Pro Jennifer Furrier: Free Your Space, Free Your Mind Read More »
Social Media is everywhere these days and your kids are on it. Whether they’re on Facebook, Twitter, Foursquare or any other social media utility, chances are your kids are interacting with all kinds of people on the web. And the truth of the matter is your kids know more about social networking and social media
Seminar to Help Parents Understand Social Media and Keep Kids Safe Read More »
Suport for the Self-Proclaimed – Marketing Cartoon, originally uploaded by HubSpot. This is too funny!
Self Proclaimed Social Media Gurus Read More »
Recently, Lauren, a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic. Her topic was social media. She sent me a whole
Thoughts on Social Media (circa 2010) Read More »
