Are you looking for a new and innovative way to reach potential clients, customers or patients? Well, you might just be overthinking things! Sometimes we get so fixated on the idea of the next big thing, we forget to go with the most obvious and effective option. You might just want to consider custom email […]
2016 Email Marketing Stats: Still Going Strong Read More »
The new year is a great time to reevaluate your business model and marketing strategies. Many of us are guilty of putting things off until we reach some real or imaginary mile marker somewhere down the road, make 2016 that mile marker and get yourself and your business in gear! It’s 2016 and there are
New Year, New Strategies, New Stats Read More »
It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days. Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects. So, in the last 48 hours I had to coordinate a free
Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I’ve included my thoughts on the image – click to enlarge): I wonder what her open rate is
Free Email Marketing Tip of the Day Read More »
There is a new study out showing only one spam email out of 12.5 million receives a response. But apparently that is enough to keep them in business and spamming to the rest of us. My question is can we please find who it is that responds to these emails and ask them to stop
Those Persistent Spammers Read More »
Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”. It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in
Using PURL’s to Increase Marketing Results Read More »
