WordCamp Phoenix 2012 was an extremely valuable learning experience for me. I have been using WordPress for a long time and consider the software to be extremely powerful. This weekend I just realized just how powerful. Aside from the technology the presentations was very good as well. I was impressed with the passion, enthusiasm and […]
Reviewing WordCamp Phoenix 2012 Read More »
Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles
How Big is Paid Search (Pay-per-Click (PPC) Advertising)? Read More »
I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the
Time Spent on Mobile Apps Surpasses Time Spent Surfing Web Read More »
Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, I
A Review of Search Marketing and Social Media in 2010 Read More »
With the way technology is changing there is quite a robust debate on whether it is better to have a mobile application or a mobile website. I know there is no hard and fast answer – and many situations both may make sense. There is certainly a balance given the cost of developing applications across
Mobile Website Vs. Mobile Application Read More »
One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While
Analytics 360: Tracking Web Performance From Start to Finish Read More »
I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google
Sponsored Link in Local Listings Read More »
Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing. This is because they’re genuine and consequently the
Online Reputation Management Read More »
I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems. Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo Search Marketing account
Merging Bing AdCenter and Yahoo Search Marketing Read More »
An online community is an interactive group of members joined together by a common interest. An online community can be one of the most powerful tools a marketer can deploy for retention, word of mouth marketing, and market insight. To host a successful community it is important to focus on objectives, chart a road map,
Driving Customer Engagement Through Online Communities Read More »
