Internet Marketing

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles

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Time Spent on Mobile Apps Surpasses Time Spent Surfing Web

I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the

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A Review of Search Marketing and Social Media in 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, I

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Analytics 360: Tracking Web Performance From Start to Finish

One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While

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Online Reputation Management

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing.  This is because they’re genuine and consequently the

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Merging Bing AdCenter and Yahoo Search Marketing

I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems.  Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo Search Marketing account

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