It’s the age of instant gratification, let’s face it. Beauty and design are certainly important, but there are few things about a website that will annoy your audience more than slow load times. Fair or not, amazing features be darned, above all else your prospective clients, customers or patients expect a fast loading website that […]
PageSpeed: The Race Against the Clock Read More »
It’s been clear for several years now that Google is the top dog in the world of search engines. But that doesn’t mean the competition has stopped waging the war nipping at empire Google’s heals like the pesky resistance. Search Engine Optimizers have always focused heavily on Google, but that doesn’t mean we should be
Search Wars: Is Bing Gaining on Google? Read More »
There is a lot of misinformation out there regarding the ideological “battle” between SEO vs straightforward internet marketing. There are half-truths and misunderstandings on both sides, whether you are an SEO purist or a new-school let-your-marketing-do-the-work type of person. The truth lies, as most things tend to, somewhere in the middle. If you are new
Is there a Difference between SEO & Internet Marketing? Read More »
The importance of having positive reviews for your business go beyond having a good image and building trust. While those are extremely important factors in of themselves, there are also search engine optimization implications. The biggest search engine as you know is Google, so it stands to reason that Google reviews would be the most
Google Reviews for Virtual & Remote Businesses Read More »
In the early days of the internet, links were king. Before professional SEOs began attempting to game the system with spammy links and unnatural link profiles, Google’s initial algorithms were generally effective at displaying websites with authority for their subject matter on page 1. As opportunists got wind of how these rankings were acquired, Google
Advanced SEO: Natural Link Profiles Read More »
Once you have your on-page optimization dialed in, as we discussed in our last “SEO Tips for Beginners” post, it’s time to play the field! And no, we don’t mean you should get active on Tinder! (Though social media is another matter entirely.) In the SEO world, it’s not enough to have your house in
SEO Tips for Beginners: Playing the Field Read More »
We’ve delved into many SEO strategies on this blog in the past, however, sometimes it’s useful to go back to the basics. It’s always a good idea to know your fundamentals are sound before moving on to the more advanced strategies. In this blog we will go over what is needed to “keep your house
SEO Tips for Beginners: On-page Strategies Read More »
Google’s algorithm is always evolving, and the importance of backlinks—especially those with exact match anchor text—has fallen off quite a bit. In fact, you can be punished quite severely for having an unnatural link profile. However, quality backlinks from trusted sources still carry their weight and are worth seeking out and developing. If you are
Where Can I Get Legitimate Backlinks? Read More »
Everyone’s using Facebook to market their business these days. Most use Twitter, Linkedin and more people should be using Google+ (as we outlined previously). However, in the world of internet marketing, we’re always looking to get that little edge over our competition. Tumblr is far from an unknown name, though very few businesses outside of
How can I use tumblr to market my business? Read More »
When Google first rolled out their “social networking” site called Google Plus, it was supposed to compete with the Facebooks and Twitters of the world. In reality, most people only use the somewhat failed experiment because Google has made every effort to “encourage” people to do so – by making it a key cog and
Why your business should use Google+ (even when no one else does) Read More »
