I admit I can be a social media junkie. I say “can be” because there are only so many hours in a day and I like to network offline as much I do online. I also like to stay on top of new emerging networks and tools. So, when I saw a report on marketing […]
Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify,
How to Develop an Effective Social Media Strategy Read More »
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency
A few months ago I received a call from an exasperated friend who had innocently installed many applications on Facebook and was now receiving a flood of emails every time something happened on one of those applications. He had accepted the request from all his “friend” to install such and such application etc. Now he
As I’m preparing for my October 14th presentation on developing an effective social media strategy, I’ve been doing a lot of research. Consequently I’ve come across some very interesting news stories on the current state of social media. Some pretty good news and articles in fact. One that particularly caught my attention is from the
It’s not what you know, but who you know. And now Google wants to rank you based on who you know and how influential you are with them. Not everyone is equal. This is especially true in social networking sites. Where some are definitely more equal than others. They have more friends, they participate in
I was planning on attending PodCampAZ and then started thinking about wanting to share some of the things I’ve learned lately on Social Media and marketing. This past summer I have been doing a lot of work with traditional marketing departments on integrating social media as part of their business development strategy. So, I sent
Many large companies have embraced blogging. One of the most notable implementations is GM’s Fast Lane blog, where high-level executives like Vice Chairman Bob Lutz contribute. The story of how this blog came to be is pretty fascinating and worthy of review by any company seriously considering a jump into the blogosphere. What is more
Noticed some changes this morning on Twitter. You won’t see it though if you’re using any of the third party twitter update tools, so head on over to the Twitter.com homepage. Some of the major ones I noticed: 1. The tabs which were previously at the top have now been moved to the side. 2.
