Did you know that Facebook has about 2 billion active users every day? If your business isn’t on Facebook, you’re missing out on a powerful advertising opportunity. You can tailor Facebook ads to reach a large audience in specific demographics to make your marketing campaign more effective. Below, we explore the benefits of Facebook ads […]
How to Use Facebook Ads to Generate Leads for Your Small Business Read More »
With so much competition between dental health practices, prioritizing your website’s search engine optimization (SEO) is essential. Optimizing your site helps new patients find you and helps you stand out from other local dental practices. New Wine Digital can provide the sophisticated design and targeted SEO content you need to increase search visibility and drive
SEO for Dentists: Like Gum Disease, No SEO Can Kill Read More »
Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and capture their potential customers/clientele? In the digital age, there’s a
Why You Should Be Spying on Your Competitors’ SEO Read More »
A few weeks ago I attend a SEMPO AZ event where Phillip Rather from Facebook presented. Phillip is Facebook’s agency partner. His presentation had some interesting nuggets from both a social engagement and media presence perspective: SEMPO AZ Facebook Event – Phillip Rather View more presentations from sempoaz
Social by Design: Building Around People to Drive Brand Affinity and Direct Response Read More »
Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles
How Big is Paid Search (Pay-per-Click (PPC) Advertising)? Read More »
Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, I
A Review of Search Marketing and Social Media in 2010 Read More »
Recently, Lauren, a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic. Her topic was social media. She sent me a whole
Thoughts on Social Media (circa 2010) Read More »
Check this out from AdWeek: Panasonic wanted to build cachet among Internet influencers for its array of tech products. As part of its “Living in High Definition” push, Panasonic new media consultancy Crayon recruited five bloggers to travel to CES on Panasonic’s dime. Panasonic footed the bill for their travel and passes to the event
Blogs Turning Into Advertorials 2.0 Read More »
Companies are doing all kinds of stuff to increase exposure this year. Here is one from Kmart: Kmart Enlists Bloggers To Get The Good Word Out A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging consumers to give the retailer another look during the
Kmart Reaches Out to Bloggers to Lift Exposure Read More »
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency
A Word About Air Marketing Read More »
