I think we’re over the hump when it comes to understanding Social Media.  To many its not a mystery anymore. In fact many companies, large and small, have started to integrate Social Media into their overall marketing strategy. The extent of integration varies by company, industry and markets, as does its success. These are some […]
Socialize Your Business at PodCampAz 2009 Read More »
A few days ago a woman by the name of Amanda Bonnen posted this tweet about her apartment: “You should just come anyway. Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.” She had 18 followers. So, a few people saw it. However, yesterday Horizon Realty filed a
Social Media Meltdown Read More »
Time for a marketing blogosphere roundup. Where I bring you the constant variety of tips, tricks, news and opinions so you don’t have to wade through the overgrowth that is the marketing blogiverse. Don’t like the auto bailout? Well Scott Montey, the social media guru at Ford, gives you tips on “How You Can Use
Spanning the Marketing Blogosphere Read More »
Ken Wheaton wrote a brilliantly funny article on Ad Age today titled “Web 2.0 Cured My Cancer and Made Me Taller — and Rich!” I laughed pretty hard after a first reading. But then I thought about what he was trying to say and it’s made me think more than laugh. I think some of
Web 2.0 Cures Cancer, Here’s Proof Read More »
It’s a long video, but well worth watching, especially if you think your business/industry is not “attractive” enough to blog about.
H&R Block on Social Media Marketing Read More »
I attended my first PodCamp this past weekend, and had a great time. Actually to say it was a great experience is a severe understatement, the experience was very good for me. Unfortunately due to some personal considerations I was not able to be there for the full two days, but I did attend half
PodCampAZ Reflections Read More »
The PodCampAZ schedule has been released, which means its time to remind you all to join us if you can this weekend November 1st and 2nd. I’m on Sunday anytime between 10.15am – 11.15am.
PodCampAZ this Weekend Nov 1st & 2nd Read More »
I admit I can be a social media junkie. I say “can be” because there are only so many hours in a day and I like to network offline as much I do online. I also like to stay on top of new emerging networks and tools. So, when I saw a report on marketing
Unreadable Captchas Can Destroy Your Business Read More »
Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify,
How to Develop an Effective Social Media Strategy Read More »
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency
A Word About Air Marketing Read More »
